Our blog shines light on community management and all things social.
The last few years have shown us the value of connecting with consumers in a holistic way especially when in-person efforts and marketing plans aren’t possible. Metaverse platforms give that ‘physical world feel’ from afar and allows their customers to be whomever they want to be in that space. Brands specifically are able to bridge existing gaps between themselves and daily active users.
The metaverse was featured all the way back in the 1992 novel “Snow Crash,” by Neal Stephenson. It also appeared in the novel and Steven Spielberg’s movie “Ready Player One” set in 2045.
Aside from Hollywood, no tech leader has entwined the metaverse so closely with its corporate branding as Mark Zuckerberg and Meta. In July 2021, Zuckerberg hinted at the change on Facebook. Today Zuckerberg says the metaverse is the successor to the mobile web.
The term ‘metaverse’ was first coined in 1993 by American author Neal Stephenson in his science fiction novel ‘Snow Crash.’ The metaverse was described to be a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you. Instead, users are in a virtual space where they can do everything they can do in reality, such as going for a walk, listening to music, playing video games, visiting NFT museums, and much more.
Want to learn how Shockz partnered with ICUC to drive major changes in their customer sentiment? Download the Case Study and find out!
Wonderium sought out ICUC for help with outsourcing their content moderation. In just a year they saw a 70% reduction in associated costs! Download the Case Study to read more.
Meet Tawny Zahm – ICUC’s Sr. Director of Growth! She’s an ICUC legend and we’re excited to be able to tell a little more about her story and exactly what she does at ICUC.
Social media brand engagement was always something the Chili’s teams were prepared to handle – until one social platform amassed to countless. Download the Case Study to read more about Chili’s success with ICUC!
World, meet Tyler Hower, one of ICUC’s Social Media Strategists empowering brand voices around the globe. We’re extremely fortunate to have Tyler as an ICUC’r and we’re excited to tell you more about her story.
Look at us, winning awards! We’re proud to say ICUC was named the Top Pharma Marketing Service Company in 2021! Click and read a little bit more about the work we put in to make it to the top.
Idalia has been with ICUC now for 6 years. She’s been a rockstar from Day 1 and we’re so thankful to call her an ICUC’r. Want to read a little bit more about Idalia’s story? Check it out here!
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