Social Media Audience Insights

Navigate the future with confidence through consumer insights and data.

Show your customers you understand

By performing on behalf of your brand, ICUC’s suite of social media audience insights teams measure, analyze, and track your user’s activity at the most nuanced levels through AI-driven audience insight tools. From specific campaigns to crisis moments, our teams work to provide you with the data you need — from broad level sentiment to exact author demographics.

We’ve built out a seamless onboarding process so our technology dashboards become an extension of your team. With our industry-leading blend of tech and human know-how, we’ll show you what you’re missing and work diligently with you to fill in the gaps on time, every time.

How consumer insights supports your growth

shoks logo

With ICUC’s full customer insights and service package, Shokz dramatically changed its customer service portfolio:

  • Maintained a positive or neutral sentiment for all of 2021
  • Increased engagement YOY by 10,000 items
  • Decreased customer response time by 50%

What is most impressive is the brand knowledge. When we have team meetings with our ICUC rep, we gain a deep understanding of the social climate for our vertical and our competitors, and we take that information directly to the content and creative teams. Their brand vertical knowledge has been incredible, not to mention the social listening tools and knowing which ones will work for Shokz best.

Colin Greenseich,
Social Media & Influencer Manager, Shokz