Focus groups – every team has used this trusty research method at one point or another. But today’s audiences demand a different approach. They are more distracted yet discerning. They have limitless options and get to be hyper-choosy about them. They are awash in an ocean of endless content—and play the role of the creator as well.
In the era of the unfocused consumer, the methodologies of yesteryear won’t do. News, media and entertainment organizations must maintain cultural relevance and customer attention by focusing on conversations that matter. With ICUC’s team as your human-led team, you’ll be leading the conversation ONLINE, not following it.
Today’s audiences have limitless options and get to be hyper-choosy about them. As an extension of your team, ICUC’s analytics department gathers in-depth customer insights across news platforms and social channels so you know whose eyes are on your next storyline.
News and media companies spend millions of dollars on campaigns that fizzle out. With ICUC, you’ll gain access to personalized social listening tools to track competitors, monitor news comments, and moderate sentiment so you can gain clarity right now — the only time that matters.
Shape perception and control the narrative. With ICUC, you get a scalable team of social media engagement specialists with eyes and ears open 24/7/365. We help you transform endless comments and mentions into trackable opportunities for success.
Save money and time by partnering with an A-team of social media managers that support and trust your brand. That way you and your teams can focus on the creative work you do best.
Ready to turn your social media channels into a force for your business’s success? We’re here 24/7 to engage your customers, build your reputation, manage any level of crisis, and more.
Yes, we certainly can. Some companies invest time and money into social media, but they can’t quantify their results. We have the social media listening strategy, monitoring and tracking tools you need to understand your social media data. ICUC can deliver social media intelligence.
Of course. We use social listening to crawl the entire social web to find out what motivates your audience. We help you engage audiences you’ve never been able to access before.
Contact us and we will discuss your budget. We will maximize what you have by acting as an extension of your social media team. Our global team of 350+ experts is unmatched.