Instagram Community Management: Strategy & Social Listening

An Instagram community is a group of people who are interested in the same kind of content. Some people find communities online through hashtags, and others may post in various forums across social media or gain a following of like-minded individuals. Instagram’s tools allow users to learn more about a topic or place, or find new people to follow, by searching for related hashtags, or utilizing the map feature.

Community management is the process of managing and engaging with an online audience for a brand. Community management’s goal and purpose is to build, manage and nurture your community. There are a multitude of benefits to creating a cross-channel community management strategy: engage leads to drive unique sales, build trust and loyalty, activate brand advocates, mediate crisis moments, protect customer health, alter brand perception, and beyond

Hiring a professional community management team is essential to provide human value to your customers, stay in touch with customer sentiment, behaviors and trends, mitigate crisis moments through authentic communication, and drive brand loyalty and excellent customer service. When you hire a community management team, you can better focus on creative strategies knowing your customers are in good hands.

Instagram community management’s goal is to build, nurture and manage your brand followers, viewers, and any commentators talking about your brand. A good management strategy will empower a brand to monitor channel activity around the clock, utilize global employees, and engage from a consistent brand voice that your audience can trust.

Any brand with an Instagram account can benefit from community management and moderation services. The amount of content you post will affect the amount of conversation.

Outsourcing community management can be an effective way to provide 24/7, global customer service and engagement. Brands often cut costs by outsourcing to an agency equipped with social listening technology, trained team members, and scalable services.

A social listening tool is a software that monitors and analyzes online conversations about your brand, your competitors, your industry, or a specific topic of your choice. These tools help marketers better understand the success of each campaign.

Our pricing model is based on several variables:

1. What volume of content do you need ICUC to manage?
2. What kind of response time (SLA) are you looking for?
3. What channels does ICUC need to manage? Solely Discord, or others?
4. Are responses scripted or unique based on situations?
5. Do you need publishing/scheduling services?
6. What are your social media and marketing goals?

As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we’ll discover your unique needs and find your best solution.