About Us

On a mission to remind the world there are humans behind brands

About ICUC

Founded in 2002, ICUC is the pioneering force in social media community management and digital customer care. We are a global team of digital mavens, experts, and go-getters delivering results for leading brands and agencies within a suite of cross-channel services unmatched in the following categories: responsiveness, expertise, and scalability. As a virtual organization, we are lean, cost-efficient and intensely flexible. Our recent honors include Content Marketing World’s Agency of the Year Finalist (2021), Pharma Tech Outlook’s Top Pharma Service Company (2021), and Engage Awards Best Use of Customer Voice (2021).

Our Mission

Our mission is to remind the world there are humans behind brands online. We take pride in our fully remote, women-led workplace and professional network. Our priorities are about ensuring safety, connection, and understanding for our global brands, their online communities, and our esteemed colleagues.

Our Values

Pioneering

We are always seeking new and better ways to create value for our clients. Our solutions are at forefront of social media and digital community management, building bridges between platforms, partners, technology, and people.

Accountable

We take responsibility for our actions and pride in our work, owning both our wins and losses (or better said: opportunities for growth). In this multi-tiered, cross-functional digital marketplace, we work together to learn, expand and drive positive change.

Collaborative

Being a fully remote organization doesn’t mean that we have any less team coherence. Our virtual relationships create incentive to keep communication consistent and clear to solve for the best possible outcomes for our client communities.

Who We Are

100% remote since our beginning in 2002.
Our diverse teams cover 52+ languages transcending time zones.

pixelated world map

Meet ICUC’s Leadership

Nicole van Zanten

Co-President &
Chief Growth Officer

Jan Reischek

Co-President &
Chief Operations Officer

Erika Lovegreen

Erika Lovegreen

SVP, Marketing and Communications

Matt Franceschi

Matt Franceschi

VP of Growth​

Tawny Zahm

Tawny Zahm

Sr. Director,
Growth

Amanda Wagner

SVP, Operations

Phoenix Warthen

Sr. Director,
Customer Success

Kelvin De Veth

Kelvin De Veth

Director,
Customer Success

Elizabeth Smith

Director,
Regulated Customer Success

Sally Bannerman

Sally Bannerman

Director,
Product Development

Thierry

Thierry Jomini

Director,
Operations

Sarah Benton

Associate Director,
Insights