Social Media Listening & Reporting
By harnessing the power of Social Listening, we help you track conversations about your brand, competitors and marketplace.
Be the first to know what is being said about your brand.
Understand when, where, and how your brand is discussed across the digital landscape. Our integrated set of best-in-class social listening tools are powered by our skilled analysts who monitor the social web for risks, opportunities, competition, sales leads, trends and sentiment, accelerating user growth and engagement and supporting the embodied vision of your brand.
How social listening produces ROI
High-risk TikTok community escalations that mitigated crisis
Countless surprise and delight TikTok campaigns
Across social, over 25,000 items moderated, 14,000 mentions tracked, and 1,000 items escalated per month, on average
• Knowing how to optimize User Generated Content (UGC) on TikTok
• Social media crisis support during the COVID-19 crisis
• Fast integration into ICUC’s platform-specific social listening tools
• 24/7, culture-driven customer care capabilities
Ready to talk?
Book a Meeting
Ready to turn your social media channels into a force for your business’s success? We’re here 24/7 to engage your customers, build your reputation, manage any level of crisis, and more.
I hit submit. What happens now?
Expect to hear from our growth team in 24 hours.
We’ll book a discovery call to identify your brand’s online business challenges.
Once partnered, our team begins our 4-step onboarding process to build a custom program Addressed to your specific needs.
Social Listening FAQ
With a dynamic combination of sophisticated technology and human experts, we’re able to listen to conversations your customers are having online. Our social media listening tools allow our agency to sort through a variety of metrics, from sentiment and location to demographic information. We then provide your company with customer reporting, analytics and strategic, data-driven advice on improving engagement.
Insights are data-driven from the measurements collected through our social listening tools. Among many other measures, we utilize ICUC activity reporting, influencer identification and campaign performance analysis to provide you with valuable company insights. These digital data insights will increase ROI and generate new leads for your business.
Social listening informs your business on strategic decisions for your digital presence and brand reputation. It certainly made a difference for one of our clients, the FIFA World Cup. For the last FIFA World Cup, ICUC analyzed 1.5 billion social data points. We analyzed all incoming conversations and then provided daily reports on key matches, players and incidents to support communications planning. The end result? The big data reassured FIFA that any new marketing strategies would resonate with their audience.
Social media listening tools are technologies that help our agency to track mentions of your brand. These tools don’t just analyze social media channels, but also capture data across new sites, online publications, review sites, and more.
Our Social Media Listening Services use a variety of tools from image analysis to crisis monitoring executed by humans and technology. The exact tools depend on your specific social needs. We have the ability to track trends and build reports around your campaigns, influencers, audiences, competitors, and industries.
ICUC can report on a number of metrics related to your engagement, impressions, reach, clicks, video views, user sentiment, conversations, online mentions and more.
Our pricing model is based on several variables:
- What volume of content do you need ICUC to manage?
- What kind of response time (SLA) are you looking for?
- What channels does ICUC need to manage?
- Are responses scripted or unique based on situations?
- Do you need content production services?
- Do you need publishing/scheduling services?
- Do you need embedded resources (ICUC staff at your office)?
- What are your goals?
As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started!