Online Review Management Services

One negative review can lead to dozens of lost customers. Monitoring and engaging with customer reviews is essential to business growth and protection.

Review management improves reputation and increases sales

Rule #1 of online review management: Always respond. Our team manages and responds to each of our client’s online, social, and app-based feedback from both customers and employees with the goal of improving brand and workplace reputation and increasing sales. As an extension of your team, we stay on top of reviews so that you can focus your time back on your business.


Why online review management matters

95% of buyers read online reviews before purchasing

Engaging with peer review sites gives you the opportunity to continue shaping a customer’s experience, and to influence the buying habits of would-be customers doing research before they spend

When responded to, reviews support SEO

Search engines reward sites with review responses. Businesses that value customer reviews gain an SEO advantage in both credibility and ranking.

Real time responses show your customers you care

Business owners who do not address reviews can be seen as callous by potential customers. ICUC’s global team assures that your reviews are handled promptly and thoughtfully.


How your brand will benefit from Online Review Monitoring

boston pizza logo
  • Transformed ​a 3% Response Rate (RR) to a​ 99% RR

  • Increased Boston Pizza’s online rating from 3.3 to 4 stars

  • Reduced response time by up to 2 full business days


Decentralized customer communication touchpoints, inconsistent responses, and differing brand voices

  • 24/7 review management and customer engagement across owned channels
  • A dedicated team for side-by-side coaching, education and awareness, laying the groundwork to handle 400 separate franchise touch points
  • Daily custom dashboards, queries and customer insights reports to triage and navigate crises during the COVID-19 pandemic