Blog

Our blog shines light on community management and all things social.

How to Build a Discord Community

Discord is a communication platform popular among gamers. However, this group chat service has now blown up beyond its popularity in the gaming world and is a great addition for brands that…

5 Top Metaverse Platforms to Keep An Eye On in 2023

The last few years have shown us the value of connecting with consumers in a holistic way especially when in-person efforts and marketing plans aren’t possible. Metaverse platforms give that ‘physical world feel’ from afar and allows their customers to be whomever they want to be in that space. Brands specifically are able to bridge existing gaps between themselves and daily active users.

Metaverse FAQ: Your Questions Answered

The metaverse was featured all the way back in the 1992 novel “Snow Crash,” by Neal Stephenson. It also appeared in the novel and Steven Spielberg’s movie “Ready Player One” set in 2045.
Aside from Hollywood, no tech leader has entwined the metaverse so closely with its corporate branding as Mark Zuckerberg and Meta. In July 2021, Zuckerberg hinted at the change on Facebook. Today Zuckerberg says the metaverse is the successor to the mobile web.

Metaverse vs Multiverse – What’s the Difference?

The term ‘metaverse’ was first coined in 1993 by American author Neal Stephenson in his science fiction novel ‘Snow Crash.’ The metaverse was described to be a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you. Instead, users are in a virtual space where they can do everything they can do in reality, such as going for a walk, listening to music, playing video games, visiting NFT museums, and much more.

Tyler Hower

Meet Tyler Hower, Social Media Strategist

World, meet Tyler Hower, one of ICUC’s Social Media Strategists empowering brand voices around the globe. We’re extremely fortunate to have Tyler as an ICUC’r and we’re excited to tell you more about her story.

Idalia Espinoza

Meet Idalia Espinoza, Content Specialist

Idalia has been with ICUC now for 6 years. She’s been a rockstar from Day 1 and we’re so thankful to call her an ICUC’r. Want to read a little bit more about Idalia’s story? Check it out here!