Blog

Our blog shines light on community management and all things social.

How Brands Can Win at 360-degree Customer Service

Fast. Informative. Human. Everywhere. These are the four tenets of online customer service today. If you can elevate your brand’s game in these areas, customers will not only notice, they will reward you for your efforts.

Top Community Management Metrics for Your Brand

Community managers are the experts on their brand’s online audience. They seamlessly connect the brand with their audience to create a community and relationship that extends beyond business to consumer.

Should Your Brand Outsource Community Management

Community management is now an expectation from customers. It’s the perfect opportunity to connect with them. If customers have a positive experience, they’ll drive new business and create more opportunities.

professional social media manager

Best Practices for Social Media Listening

The process of monitoring online conversations and collecting data from different social media networks is called social media listening. The best approach? Know your target audience and business goals. From that point, you can take a look at your resources to find the best way to achieve those goals. Tools or a social listening service may come in handy to get you started.

Overcoming the Challenges of Audio Moderation

Audio moderation is social media and digital moderation specific to audio and video, or any sound that flows through channels, such as TikTok and Facebook Live Audio. Moderating audio content has become increasingly difficult, as platforms push short videos with many interaction styles, from stickers to captions to songs to text overlays.

How to Develop a TikTok Marketing Strategy

TikTok is a video-sharing social media app that garners over 1 billion unique monthly active users and is great for businesses that are looking for growth on social media. From challenges to reviews, users flock to the platform for a variety of reasons – including the the small bites of content that can inform and inspire.