social media

elon musk twitter

A Twitter Timeline for Brands

The journey that is Twitter + Elon Musk ensues and it appears no brand is immune to the resulting challenges. Understand the full timeline.

professional social media manager

How Can Organizations Best Approach Social Media Listening?

The process of monitoring online conversations and collecting data from different social media networks is called social media listening. The best approach? Know your target audience and business goals. From that point, you can take a look at your resources to find the best way to achieve those goals. Tools or a social listening service may come in handy to get you started.

5 Top Metaverse Platforms to Keep An Eye On in 2023

The last few years have shown us the value of connecting with consumers in a holistic way especially when in-person efforts and marketing plans aren’t possible. Metaverse platforms give that ‘physical world feel’ from afar and allows their customers to be whomever they want to be in that space. Brands specifically are able to bridge existing gaps between themselves and daily active users.

What is the Metaverse? – Frequently Asked Metaverse Questions

The metaverse was featured all the way back in the 1992 novel “Snow Crash,” by Neal Stephenson. It also appeared in the novel and Steven Spielberg’s movie “Ready Player One” set in 2045.
Aside from Hollywood, no tech leader has entwined the metaverse so closely with its corporate branding as Mark Zuckerberg and Meta. In July 2021, Zuckerberg hinted at the change on Facebook. Today Zuckerberg says the metaverse is the successor to the mobile web.

Metaverse vs Multiverse – What’s the Difference?

The term ‘metaverse’ was first coined in 1993 by American author Neal Stephenson in his science fiction novel ‘Snow Crash.’ The metaverse was described to be a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you. Instead, users are in a virtual space where they can do everything they can do in reality, such as going for a walk, listening to music, playing video games, visiting NFT museums, and much more.

Top 5 Tips to be the Most Engaged Brand on TikTok

If we can be sure about anything from the year 2020, it is that TikTok rose in the ranks. With 680 million active users worldwide, and video and music content to attract endless scrolls and an entirely new user generation, brands are now seeing the serious benefits of upping their community engagement in this rapidly growing social sphere.

Why Facebook Business Suite May Change Everything

Are you loyal to Facebook’s Business Manager? We certainly are. You know the saying “The only thing in life that is certain is change?” If Facebook didn’t already have a motto, this could be it! We witnessed another big change on the platform in September of 2020, when the 17-year old company introduced Facebook Business Suite to its rolodex of services. The announcement took place while most of the world stayed indoors and connected online at an explosive rate, so we were certainly paying attention.

Facebook F8 2019 Takeaways

Last month Facebook’s CEO Mark Zuckerberg published a blog laying out a more privacy focused pivot for Facebook. Tuesday at the F8 Facebook Developer Conference,