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social media marketing

Our blog shines light on community management and all things social.

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Best Practices for Social Media Listening

The process of monitoring online conversations and collecting data from different social media networks is called social media listening. The best approach? Know your target audience and business goals. From that point, you can take a look at your resources to find the best way to achieve those goals. Tools or a social listening service may come in handy to get you started.