The process of monitoring online conversations and collecting data from different social media networks is called social media listening. The best approach? Know your target audience and business goals. From that point, you can take a look at your resources to find the best way to achieve those goals. Tools or a social listening service may come in handy to get you started.
Working with a new vendor is an exciting time, especially when bringing on a social media management partner. You are starting to work with someone
New changes are coming to Twitter, giving users more room for discussion within 140 characters. If you’re an avid Twitter user, you are familiar with
Periscope is taking new steps to shut down internet trolls. Last week the live streaming app announced that it is rolling out a new ways for users to
As promised, Facebook Instant Articles is now available to all publishers, allowing anyone to import their branded content into the social network and add it directly to a
Snapchat 2.0 was released this week and it’s by far one of the biggest updates we’ve seen in 2016. The social network unloaded half a dozen
From 140 characters to filtered images, the world’s largest social networks vary in growth and approach. Just like decisions made for your business, not every
At the core, Facebook was meant to be a customer service and fan engagement network focused on conversations with both friends and brands. Although
You hoped it wouldn’t happen, but it did. Your organization is in the midst of a social media firestorm. Someone made a mistake, an accident
This was Justine Sacco’s tweet as she boarded an international flight in London. By the time she landed in Cape Town, South Africa, it had
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