Our blog shines light on community management and all things social.
To target, or to remarket? While the textbook definitions of “remarketing” and “retargeting” are the same, the two terms’ practical application to your marketing strategy will result in entirely different tactics.
The arrival of ‘Fleets’ into the world of Twitter, has already sparked an array of conversation surrounding how brands and audiences alike can make the best use the new feature. The nature of the debate is certainly playing out right in front of our eyes, with several different in-platform norms already surfacing and evolving by the minute, day and week in terms of user and brand behavior across this new feature.
Convincing a visitor to click that “Follow” button on your Instagram account is just the first step. Due to the nature of the platform’s cut-throat algorithm, if your audience is not consistently liking, saving, and engaging with your content, your Instagram posts will slowly start to disappear from their feeds – even if they continue to “Follow” you!
How do you know when it’s time to turn the reins of your social media accounts over to the expertise of a specialized service company? Or perhaps you’re simply searching for experience and expertise to boost your social efforts?
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