Emily Marquis, Author at ICUC

Facebook, Data and Privacy – What You Need To Know

Facebook and Cambridge Analytica’s harvest and use of personal data has created questions, requests for clarity and discussions around the issue and time spent on Facebook. Throughout the marketing community, it has given us plenty to consider while we look at the year that is still ahead. As dust settles, it’s time to figure out […]

HOW TO: Avoid pissing off influencers in 4 steps

There is no greater affirmation of influencer power than the shocking $1.3 billion devaluation suffered by Snapchat after a single tweet last week. Kylie Jenner, a top influencer on Snapchat, tweeted “”Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” Despite the tweet landing after trading […]

Why Companies Should Consider Selling On Amazon Marketplace

Over 3,000 new sellers join the Amazon Marketplace daily. That’s over a million new sellers in the last year alone.If you’re already selling in the Marketplace, how are you differentiating yourself from the competition? And if you’re not selling there yet, why aren’t you? It’s the largest online retailer in the world, with over $118 billion in sales in […]

Your brand has negative Yelp reviews? Here’s what to do.

In a perfect world, you’d run your business and all your customers would love you for it. Unfortunately, we live in reality-world, where such bliss isn’t a thing, and customers frequently lob Yelp reviews with complaints. There are typically three ways businesses respond to negative Yelp reviews. One, they just don’t respond. Two, they lose […]

Holiday Social Media Moderation – It’s Never Too Early to Protect Your Brand

Walking into Costco mid-summer can be a rough seasonal adjustment if you stumble unexpectedly onto their aisles of Christmas decorations. “But it’s summer!” you think. “It’s too soon!” The truth is, Costco is doing you a favor. When you manage a team, no matter what size your company or department, it’s best to start thinking about holiday […]

5 Reasons You Shouldn’t Ignore Yelp Reviews

In a smartphone-connected world, peer review sites like Yelp are becoming ever more important for customers choosing where to spend their money. A few years ago, a negative Yelp review might not have meant much, but statistics today indicate peer reviews are increasingly the deciding factor in consumer spending. No matter what your business is, the […]

Instagram Shopping – How It Will Impact Your Brand

In a move sure to please marketers and shoppers alike, the new “Instagram Shopping” feature is rolling out to American apparel, beauty, and accessories brands. After four months of testing, the social network’s shoppable posts feature is becoming a self-serve option that brands can use to convert Instagrammers’ “hearts” to impulse purchases. As GE’s Vice […]

Is It Time to Work With a Social Media Service Company?

How do you know when it’s time to turn the reins of your social media accounts over to the expertise of a specialized service company? Or perhaps you’re simply searching for experience and expertise to boost your social efforts?