Emily Marquis, Author at ICUC

The Power Of Responding To Online Reviews

As I write this, May’s big holiday weekend looms. With it, tourist season kicks off and masses of visitors will descend on my city, Vancouver, along with all the other vacation hubs. It’s the start of hospitality’s high season, and our teams at ICUC will sprint into action – relieving client teams for holidays of […]

Facebook F8 2019 Takeaways

Last month Facebook’s CEO Mark Zuckerberg published a blog laying out a more privacy focused pivot for Facebook. Tuesday at the F8 Facebook Developer Conference, the guy who has spent the majority of his life convincing us to share our thoughts publicly with the world, explained how the social media giant is now going to […]

Social Customer Service – Why It Matters More Than Ever

Here we are already, the second quarter of 2019. How’d that happen? Time flies, like they say. Among my March whirl of experiences was being on the always-brilliant Jay Baer’s “Social Pros” podcast. You can listen to that here, but Jay also has a transcript available – of course! But, for the tl;dr version of […]

SSMW19 Key Takeaways from a Strategist (Like Me!)

As the stage was set for Social Media Marketing World (SSMW) 2019 keynote speaker Facebook consultant and social media royalty Mari Smith, a quick tweet went out from her handle asking something like “What do you see as your biggest social media marketing challenge this year?” Quickly, to no surprise, her feed was blown up with […]

Social Media in 2019 – The Big Plays

In the branding world, no event hits harder than the Super Bowl. During this year’s game, I found myself thinking about our clients and their game plans for 2019. I thought about Super Bowl ads, how much brands sink into them, and how the short shelf-life is on that investment. By March, do we even […]

7 Reasons You Should Use Chatbots in 2019

In our 24/7 world, the 9-to-5 mentality is obsolete. With the internet always open for business, shouldn’t you be, too? With chatbots, you will be. Even five years ago, chatbots seemed ludicrous to most businesses. People willingly turning to bots and AI for solutions seemed straight out of Star Trek. Many companies believed consumers would […]

Social Media Management Platforms: An ICUC Perspective

Even the casual social media user finds it challenging staying on top of more than one platform, but it’s a challenge that businesses must overcome to find social success. Fortunately, several social media management tools help companies share effectively while monitoring engagement and reach. When choosing the right social media management system for a company, […]

Are YOU creating a Data Driven Strategy for 2019?

Today, a data-driven marketing strategy makes the difference between shouting into the wind and getting your brand’s message heard loud and clear. But harnessing data is a monumental feat in a 24/7 world where tens of billions of interactions occur daily on Facebook alone. And harnessing all that data is just one part of the […]

How To Claim Your Business on Google

Google believes what many dead, wise people have said – that with great power comes great responsibility, and that’s why they strongly encourage business owners to “claim” their business on Google Maps. Today, Google is the first stop for most folks looking to spend money in eateries, shops, and other businesses. After all, “Google” isn’t […]

Insourcing VS Outsourcing Social Media Management

If your brand’s social media management happens from 9 to 5 in a 24/7 world, it’s time to rethink your priorities. That’s like fire departments only putting out fires during daylight business hours. Ludicrous, right? Fire isn’t on the clock, and consumer opinion isn’t either. So why is your social media strategy stuck in business-as-usual […]