Are you fishing for brand ambassadors or do they willing jump in your net? A brand ambassador is a valuable asset. Realizing their importance is a step in the right direction. But how do you entice them to stand up on your behalf?

You can’t force the relationship. Here are 5 questions to consider if you want to reel that potential ambassador in to join forces with your brand.

1. Who is a brand ambassador?

2. What motivates someone to be an ambassador?

3. Why is an ambassador for your brand important?

4. What are your brand’s expectations?

5. How do you keep your ambassador happy?

Once you know the answers to these questions you should be ready to “catch and release” your brand ambassador to speak and act on your behalf.

Are you a brand or an ambassador? We’d love to hear your perspective.

(photo credit: Kelly Sikkeima)