Our blog shines light on community management and all things social.
To target, or to remarket? While the textbook definitions of “remarketing” and “retargeting” are the same, the two terms’ practical application to your marketing strategy will result in entirely different tactics.
In a move sure to please marketers and shoppers alike, the new “Instagram Shopping” feature is rolling out to American apparel, beauty, and accessories brands.
Periscope is taking new steps to shut down internet trolls. Last week the live streaming app announced that it is rolling out a new ways for users to
Exciting Twitter news, brands! We have the answer to the question – is Twitter’s 140 character limit changing? The answer is “yes”. The social network
As promised, Facebook Instant Articles is now available to all publishers, allowing anyone to import their branded content into the social network and add it directly to a
Snapchat 2.0 was released this week and it’s by far one of the biggest updates we’ve seen in 2016. The social network unloaded half a dozen
From 140 characters to filtered images, the world’s largest social networks vary in growth and approach. Just like decisions made for your business, not every
You hoped it wouldn’t happen, but it did. Your organization is in the midst of a social media firestorm. Someone made a mistake, an accident
This was Justine Sacco’s tweet as she boarded an international flight in London. By the time she landed in Cape Town, South Africa, it had
Most organizations will encounter an incident on social media. These small mistakes or learning opportunities don’t have to end in a full blown crisis.
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