Our blog shines light on community management and all things social.
To target, or to remarket? While the textbook definitions of “remarketing” and “retargeting” are the same, the two terms’ practical application to your marketing strategy will result in entirely different tactics.
The arrival of ‘Fleets’ into the world of Twitter, has already sparked an array of conversation surrounding how brands and audiences alike can make the best use the new feature. The nature of the debate is certainly playing out right in front of our eyes, with several different in-platform norms already surfacing and evolving by the minute, day and week in terms of user and brand behavior across this new feature.
Convincing a visitor to click that “Follow” button on your Instagram account is just the first step. Due to the nature of the platform’s cut-throat algorithm, if your audience is not consistently liking, saving, and engaging with your content, your Instagram posts will slowly start to disappear from their feeds – even if they continue to “Follow” you!
Parler: What is it and why brands shouldn’t be quick to dismiss it? It’s no secret the drama surrounding the US election this past week
When Instagram rolled out its Reels feature last week, many content creators were excited. On the heels of the Trump Administration imposing an executive order
If you’re hesitating to increase your business’s budget for social marketing, we understand your concerns. Social media can feel overwhelming, time-consuming, and downright confusing. As
The potential for global upheaval through pandemic has been openly discussed for years but the speed at which COVID-19 seemingly upended the world has been
Remote working may have been slow to catch on, but it’s the future. It’s not just about the convenience enjoyed by employees, or the lower
You may have read in the news recently that the NFL advised teams lock down many of their social media accounts temporarily after a potential
Online community management is becoming a new hub for sales and customer service interactions. Everyone is turning to online communities for answers, questions, and more.
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