ICUC Employee Spotlight: Sarah Benton, Senior CSM
Meet Sarah Benton With 9 years under her belt at ICUC, Sarah’s secret sauce is her passion for client services and ICUC’s digital customer care
Our blog shines light on community management and all things social.
Meet Sarah Benton With 9 years under her belt at ICUC, Sarah’s secret sauce is her passion for client services and ICUC’s digital customer care
Are you loyal to Facebook’s Business Manager? We certainly are. You know the saying “The only thing in life that is certain is change?” If Facebook didn’t already have a motto, this could be it! We witnessed another big change on the platform in September of 2020, when the 17-year old company introduced Facebook Business Suite to its rolodex of services. The announcement took place while most of the world stayed indoors and connected online at an explosive rate, so we were certainly paying attention.
Feeling confused and overwhelmed by your social media dashboard? Don’t worry – we understand your frustrations. With social channels adding new analytic measurements seemingly every week, it can feel nearly impossible to keep up with it all.
To target, or to remarket? While the textbook definitions of “remarketing” and “retargeting” are the same, the two terms’ practical application to your marketing strategy will result in entirely different tactics.
The arrival of ‘Fleets’ into the world of Twitter, has already sparked an array of conversation surrounding how brands and audiences alike can make the best use the new feature. The nature of the debate is certainly playing out right in front of our eyes, with several different in-platform norms already surfacing and evolving by the minute, day and week in terms of user and brand behavior across this new feature.
Convincing a visitor to click that “Follow” button on your Instagram account is just the first step. Due to the nature of the platform’s cut-throat algorithm, if your audience is not consistently liking, saving, and engaging with your content, your Instagram posts will slowly start to disappear from their feeds – even if they continue to “Follow” you!
Parler: What is it and why brands shouldn’t be quick to dismiss it? It’s no secret the drama surrounding the US election this past week
When Instagram rolled out its Reels feature last week, many content creators were excited. On the heels of the Trump Administration imposing an executive order
If you’re hesitating to increase your business’s budget for social marketing, we understand your concerns. Social media can feel overwhelming, time-consuming, and downright confusing. As
The potential for global upheaval through pandemic has been openly discussed for years but the speed at which COVID-19 seemingly upended the world has been
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