How Safelite Autoglass Cut Staffing Costs by 43%
Safelite’s most pressing challenge was finding a trusted partner that could scale digital customer service with their growth.
ICUC Employee Spotlight: Charissa Tosio, Social Strategist
For ICUC’s Social Strategist Charissa Tosio, creating a workspace that is warm, collaborative, and patient is her #1 priority. In fact, embodying these qualities is how she defines success, and it’s what drew her to ICUC’s team.
How to Measure Social Media Success
Feeling confused and overwhelmed by your social media dashboard? Don’t worry – we understand your frustrations. With social channels adding new analytic measurements seemingly every week, it can feel nearly impossible to keep up with it all.
ICUC Leader Spotlight: Nicole van Zanten
ICUC’s Co-President and Chief Growth Officer, Nicole Van Zanten knows how to meet a goal. Whether she’s innovating revenue machines or developing client acquisition strategies, we know where she’s looking: ahead.
ICUC Employee Spotlight: Ricardo Simões
We had the pleasure of chatting with gamer, remote worker, shy-but-not-so-shy Senior Content Specialist Ricardo. As it turns out, there is a viral trend running through ICUC: our employees love being around each other, even if it’s all virtual, and Ricardo’s opinion is no different.
Top 5 Tips to be the Most Engaged Brand on TikTok
If we can be sure about anything from the year 2020, it is that TikTok rose in the ranks. With 680 million active users worldwide, and video and music content to attract endless scrolls and an entirely new user generation, brands are now seeing the serious benefits of upping their community engagement in this rapidly growing social sphere.
ICUC Employee Spotlight: Sarah Benton, Senior CSM
Meet Sarah Benton With 9 years under her belt at ICUC, Sarah’s secret sauce is her passion for client services and ICUC’s digital customer care expertise. With fishing and ABC’s hit series A Million Little Things available to keep her mind at ease, Sarah is the definition of a remote working expert, handling home and […]
Why Facebook Business Suite May Change Everything
Are you loyal to Facebook’s Business Manager? We certainly are. You know the saying “The only thing in life that is certain is change?” If Facebook didn’t already have a motto, this could be it! We witnessed another big change on the platform in September of 2020, when the 17-year old company introduced Facebook Business Suite to its rolodex of services. The announcement took place while most of the world stayed indoors and connected online at an explosive rate, so we were certainly paying attention.
How to Measure Social Media Success
Feeling confused and overwhelmed by your social media dashboard? Don’t worry – we understand your frustrations. With social channels adding new analytic measurements seemingly every week, it can feel nearly impossible to keep up with it all.
Remarketing vs Retargeting: Key Differences that Matter to Marketers
To target, or to remarket? While the textbook definitions of “remarketing” and “retargeting” are the same, the two terms’ practical application to your marketing strategy will result in entirely different tactics.
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