A Closer Look at Lipton’s National Iced Tea Day

What happens when you combine Lipton Iced Tea with National Iced Tea Day? A total Twitter takeover. Read a little bit more about how ICUC helped Lipton trend #1 on Twitter throughout #NationalIcedTeaDay.

ICUC Employee Spotlight: Charissa Tosio, Social Strategist

Charissa Tosio

Meet Charissa Tosio For ICUC’s Social Strategist Charissa Tosio, creating a workspace that is warm, collaborative, and patient is her #1 priority. In fact, embodying these qualities is how she defines success, and it’s what drew her to ICUC’s team. When she’s not supporting top-tier clients with strategic insights or connecting with teammates, you can […]

How to Measure Social Media Success

Feeling confused and overwhelmed by your social media dashboard? Don’t worry – we understand your frustrations. With social channels adding new analytic measurements seemingly every week, it can feel nearly impossible to keep up with it all.  We’re here to help you sort through the noise and get focused on the metrics that move the […]

ICUC Leader Spotlight: Nicole van Zanten, Co-President & Chief Growth Officer at ICUC

Meet Nicole van Zanten ICUC’s Co-President and Chief Growth Officer, Nicole Van Zanten knows how to meet a goal. Whether she’s innovating revenue machines or developing client acquisition strategies, we know where she’s looking: ahead. When Nicole isn’t taking new client phone calls or running town hall meetings, you may see her strolling with her […]

ICUC Employee Spotlight: Ricardo Simões, Senior Content Specialist at ICUC

Meet Ricardo Simões We had the pleasure of chatting with gamer, remote worker, shy-but-not-so-shy Senior Content Specialist Ricardo. As it turns out, there is a viral trend running through ICUC: our employees love being around each other, even if it’s all virtual, and Ricardo’s opinion is no different. Ricardo’s only complaint about his job is […]

Top 5 Tips to be the Most Engaged Brand on TikTok

If we can be sure about anything from the year 2020, it is that TikTok rose in the ranks. With 680 million active users worldwide, and video and music content to attract endless scrolls and an entirely new user generation, brands are now seeing the serious benefits of upping their community engagement in this rapidly […]

ICUC Employee Spotlight: Sarah Benton, Senior CSM

Meet Sarah Benton With 9 years under her belt at ICUC, Sarah’s secret sauce is her passion for client services and ICUC’s digital customer care expertise. With fishing and ABC’s hit series A Million Little Things available to keep her mind at ease, Sarah is the definition of a remote working expert, handling home and […]

Why Facebook Business Suite May Change Everything

Are you loyal to Facebook’s Business Manager? We certainly are. You know the saying “The only thing in life that is certain is change?” If Facebook didn’t already have a motto, this could be it! We witnessed another big change on the platform in September of 2020, when the 17-year old company introduced Facebook Business […]

How to Measure Social Media Success

Feeling confused and overwhelmed by your social media dashboard? Don’t worry – we understand your frustrations. With social channels adding new analytic measurements seemingly every week, it can feel nearly impossible to keep up with it all.  We’re here to help you sort through the noise and get focused on the metrics that move the […]