Emily Marquis, Author at ICUC

Our “Fleet”ing Thoughts

The arrival of ‘Fleets’ into the world of Twitter, has already sparked an array of conversation surrounding how brands and audiences alike can make the best use the new feature. The nature of the debate is certainly playing out right in front of our eyes, with several different in-platform norms already surfacing and evolving by the minute, day and week in terms of user and brand behavior across this new feature.

15 Instagram Posts Ideas that Convert Like Crazy

Convincing a visitor to click that “Follow” button on your Instagram account is just the first step. Due to the nature of the platform’s cut-throat algorithm, if your audience is not consistently liking, saving, and engaging with your content, your Instagram posts will slowly start to disappear from their feeds – even if they continue to “Follow” you!

Considerations for Parler

Parler: What is it and why brands shouldn’t be quick to dismiss it? It’s no secret the drama surrounding the US election this past week has been playing out across social media worldwide. While most have taken to Twitter and Facebook for their political conversation, a new platform has emerged that’s raising a lot of […]

Instagram Rushed Reels, A Less Than Stellar TikTok Copycat

When Instagram rolled out its Reels feature last week, many content creators were excited. On the heels of the Trump Administration imposing an executive order to ban TikTok in September, timing seemingly could not be more brilliant to launch a copycat. Sadly, in our opinion, Reels has turned out to be a complicated add on […]

20 Benefits of Social Media Marketing for Business

If you’re hesitating to increase your business’s budget for social marketing, we understand your concerns. Social media can feel overwhelming, time-consuming, and downright confusing. As a business owner, you don’t have time to learn the latest TikTok trends – how does that impact your bottom line? If your ideal customer is an older audience, social […]

Brands and Brand Leaders Concerned About Recent Social Media Hacks

You may have read in the news recently that the NFL advised teams lock down many of their social media accounts temporarily after a potential cyber security breach. Fortunately, the risk appeared to be thwarted though many businesses are on high alert as hackers are continuously making attempts to break into social channels It goes […]

4 Ways To Start Engaging Your Community

Online community management is becoming a new hub for sales and customer service interactions. Everyone is turning to online communities for answers, questions, and more. They want to reach you on social media, and others who use and enjoy your products. It’s vital that you are active in your online community, no matter how big […]

Company Review Management – Why It’s a Must Have

Throughout my career, I’ve learned that my results are only as good as those of the team I have working with me. Having a great team comes down to two things: Great training Being able to attract people who bring natural talents as well as buildable skill sets into our fold I’ve always agreed with […]

What is Company Review Management

Review management services is on track to become a growing focus for HR departments who are looking for the best job applicants on the market. In short, you can define company review management as the public strategy and execution of responding to employee reviews online to build your employee brand and reputation. There’s a lot […]

Getting Started With ICUC Social – What To Expect

Working with a new vendor is an exciting time, especially when bringing on a social media management partner. You are starting to work with someone new to improve results and generate ROI. However, a bumpy onboarding can get in the way of a successful partnership and the results you need. We are very excited about […]