Holidays are an exciting opportunity for brands to connect with their customers. Innovative holiday-centric social media campaigns can help brands improve brand recognition and even generate strong sales during holiday seasons. 

But at the same time, these campaigns take considerable time and effort. Last-minute rush jobs rarely produce good results. That’s why we are bringing you this extensive list of social media holidays in 2025 to aid in your social media strategy. Add these to your social media holiday calendar and make sure you have the posts and campaigns ready to go. 

Keep in mind that this list is not comprehensive. This is just a list of holidays almost all brands can celebrate. Depending on what your organization does and where you are located, it may be a good idea to add more to this list. For instance, if your company makes sports drinks, it may be a good idea to celebrate notable sporting records or birthdays of famous sportspeople. Similarly, it may be interesting to celebrate St. Patrick’s Day if your brand caters to the American population, but if you’re in India, it may make sense to celebrate Holi or Diwali. Let’s get into it!

Key Social Media Holidays 2025

January Social Media Holidays

• Financial Wellness Month
• January 1: New Year’s Day
• January 4: National Trivia Day
• January 5: National Bird Day
• January 13: Clean Off Your Desk Day (Second Monday in January)
• January 13: National Sticker Day
• January 15: National Hat Day
• January 20: Martin Luther King, Jr. Day (Third Monday in January)
• January 20: Cheese Lovers’ Day
• January 21: National Hugging Day
• January 27: Community Manager Appreciation Day (Every Fourth Monday in January)
• January 25: Opposite Day
• January 28: Data Privacy Day
• January 29: Chinese New Year (Year of the Snake) (date varies)
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February Social Media Holidays

• Black History Month (US)
• February 2: Groundhog Day
• February 6: Safer Internet Day
• February 9: National Pizza Day
• February 9: Super Bowl LIX
• February 11: National Inventors’ Day
• February 14: Valentine’s Day
• February 17: Random Acts of Kindness Day
• February 17: Presidents’ Day (third Monday in February)
• February 20: World Day of Social Justice
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March Social Media Holidays

• Women’s History Month
• Endometriosis Awareness Month
• Social Work Month
• March 1: Zero Discrimination Day
• March 1: Peace Corps Day
• March 2: Oscars Night
• March 3: World Wildlife Day
• March 4: Mardi Gras (Fat Tuesday)
• March 5: Ash Wednesday
• March 8: International Women’s Day
• March 9: Daylight Savings begins at 2:00 a.m. (date varies)
• March 10: National Women and Girls HIV/AIDS Awareness Day #NWGHAAD
• March 14: Pi Day
• March 16: National Freedom of Information Day
• March 17: St. Patrick’s Day
• March 21: International Day for the Elimination of Racial Discrimination
• March 22: World Water Day
• March 31: International Transgender Day of Visibility
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April Social Media Holidays

• Celebrate Diversity Month
• Sexual Assault Awareness Month
• Earth Month
• April 1: April Fools’ Day
• April 2: World Autism Awareness Day
• April 7: World Health Day
• April 12: Passover begins at sundown, and lasts 8 days
• April 15: Tax Day (US)
• April 16: National Wear Your Pajamas to Work Day
• April 18: Good Friday
• April 20: Easter Sunday
• April 21: Patriots’ Day (Third Monday in April)
• April 23: World Book Day
• April 24: National Take Our Daughters and Sons to Work Day (fourth Thursday in April)
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May Social Media Holidays

• Asian Heritage Month
• Skin Cancer Awareness Month
• Mental Health Awareness Month
• Lupus Awareness Month
• May 1: May Day
• May 3: World Press Freedom Day
• May 4: Star Wars Day
• May 5: Cinco de Mayo
• May 6: National Teacher Day (Tuesday of the first full week of May)
• May 11: Mother’s Day (second Sunday in May)
• May 12: International Nurses Day
• May 17: International Day Against Homophobia, Transphobia, and Biphobia
• May 26: Memorial Day (last Monday in May)
• May 31: World No Tobacco Day
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June Social Media Holidays

• LGBTQ Pride Month
• June 3: World Bicycle Day
• June 4: National Cheese Day
• June 5: World Environment Day
• June 6: Higher Education Day
• June 6: D-Day, WWII
• June 8: World Oceans Day
• June 8: International Children’s Day (second Sunday in June)
• June 14: Flag Day
• June 14: World Blood Donor Day
• June 15: Father’s Day (third Sunday in June)
• June 19: Juneteenth
• June 20: World Refugee Day
• June 21: National Selfie Day
• June 24: National Take Your Dog to Work Day
• June 30: Social Media Day
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July Social Media Holidays

• July 1: Canada Day
• July 3: International Plastic Bag Free Day
• July 4: Independence Day (US)
• July 6: International Kissing Day
• July 7: World Chocolate Day
• July 10: National Kitten Day
• July 11: Cheer Up the Lonely Day
• July 12: Malala Day
• July 12: National French Fry Day
• July 17: World Emoji Day
• July 18: Nelson Mandela International Day
• July 20: International Chess Day
• July 25: National Intern Day
• July 30: International Day of Friendship
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August Social Media Holidays

• Black Business Month
• August 1: Respect for Parents’ Day
• August 8: International Cat Day
• August 9: National Book Lovers’ Day
• August 11: National Sons and Daughters Day
• August 12: International Youth Day
• August 12: World Elephant Day
• August 13: International Lefthanders Day
• August 19: World Photo Day
• August 19: World Humanitarian Day
• August 20: National Lemonade Day
• August 26: Women’s Equality Day
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September Social Media Holidays

• World Alzheimer’s Month
• National Hispanic Heritage Month (US)
• September 1: Labor Day (first Monday in September)
• September 5: International Day of Charity
• September 8: National Grandparents’ Day
• September 18: International Equal Pay Day
• September 21: Miniature Golf Day
• September 22: Rosh Hashanah begins at sundown (Jewish New Year)
• September 22: Car-Free Day
• September 22: Hobbit Day
• September 24: National Women’s Health and Fitness Day (last Wednesday in September)
• September 27: World Tourism Day
• September 28: National Good Neighbor Day
• September 30: International Podcast Day
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October Social Media Holidays

• Black History Month (UK and Ireland)
• Domestic Violence Awareness Month
• Global Diversity Awareness Month
• National Bullying Prevention Awareness Month
• National Cyber Security Awareness Month
• October 1: Yom Kippur begins at sundown
• October 1: International Coffee Day
• October 2: International Day of Nonviolence
• October 3: National Techies Day
• October 4: National Taco Day
• October 4: World Smile Day
• October 5: World Teachers’ Day
• October 10: World Mental Health Day
• October 11: National Coming Out Day
• October 14: Indigenous Peoples’ Day
• October 29: National Cat Day (US)
• October 31: Halloween
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November Social Media Holidays

• Men’s Health Awareness Month
• November 1: National Authors’ Day
• November 1: World Vegan Day
• November 2: Daylight Saving Time Ends (first Sunday in November)
• November 11: Veterans Day
• November 13: World Kindness Day
• November 14: World Diabetes Day
• November 15: America Recycles Day
• November 18: National Entrepreneurs’ Day (third Tuesday in November)
• November 20: Transgender Day of Remembrance
• November 27: Thanksgiving Day (fourth Thursday in November)
• November 28: Black Friday (Friday following Thanksgiving Day)
• November 29: Small Business Saturday (Saturday following Thanksgiving Day)
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December Social Media Holidays

• AIDS Awareness Month
• December 1: Cyber Monday (Monday following Thanksgiving Day)
• December 2: Giving Tuesday (Tuesday following Thanksgiving Day)
• December 3: International Day of Persons with Disabilities
• December 4: National Cookie Day
• December 5: World Soil Day
• December 10: Human Rights Day
• December 10: Nobel Prize Day
• December 14: Hanukkah begins at sundown, and lasts 8 days
• December 21: Crossword Puzzle Day
• December 24: Christmas Eve
• December 25: Christmas Day
• December 31: New Year’s Eve
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Tips to Engage with Social Media Holidays 2025 

1. Promote community

Including holiday theme content in your social media strategy enables you to celebrate with your followers, as well as encourage discussions. Effective holiday social media moderation allows you to join these conversations authentically while maintaining a safe and engaging environment for your community. Keep in mind that your content becomes more meaningful when it resonates with your audience’s interests and values during these special occasions. The key to successful holiday social media moderation is to stay mindful of cultural sensitivities while creating an inclusive space for all followers to participate in the celebration.
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2. Encourage user-generated content

Holidays are a great opportunity to encourage your audience to share their experiences with stories, photos, and videos related to the social media holidays. User-generated content can show authentic perspectives, but also boost engagement and uniquely promote your brand.
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3. Add additional benefits or discounts

Exclusive discounts, benefits, or promotions on social media holidays can drive excitement and encourage participation among your audience. Those benefits can include limited-time offers, special giveaways, or even unique perks.
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4. Plan ahead

Creating a content calendar, brainstorming creative ideas, and scheduling holiday posts are great ways to reap the benefits of social media holidays. Planning also enables you to stay ahead and ensure a consistent and timely presence during those special holidays. Your holiday content can include videos, GIFs, photos, or interactive polls to make your content engaging and shareable with your audience.
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5. Lastly, be authentic

Authenticity is an important element when seeking to build meaningful connections with your audience. Your social media holiday content should stay true to your brand voice and values. It is best to focus on meaningful content that resonates with your audience during those holidays, instead of overly promotional content to humanize your brand and foster trust with your audience.
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Leveraging Social Media Holidays in 2025 with ICUC Social 

Holidays and celebrations are incredible opportunities for brands to connect authentically with their audiences. The key is selecting events that truly matter to your community and crafting campaigns that honor the spirit of each celebration. While Fourth of July fireworks might spark excitement for your US audience, your Australian followers will likely respond better to events closer to home.

Since many of these holidays are already part of your audience’s lives, your thoughtful content can naturally become part of their conversations and celebrations.

Consider incorporating these holidays into your content planning to create authentic connections with your community. The most successful holiday campaigns come from understanding what makes your community unique and celebrating the moments that matter most to them.
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Learn more about how ICUC can help your business as the global leader in social media community management and digital customer care. Or schedule a call with us today.

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