Secrets of Generating Content for These Social Networks
From 140 characters to filtered images, the world’s largest social networks vary in growth and approach. Just like decisions made for your business, not every tweet and post should be the same. Your customers and fans are searching for engagement and variation of content – and we’re here to help ensure you do just that. […]
Facebook and Customer Service. Are You Responding Fast Enough?
At the core, Facebook was meant to be a customer service and fan engagement network focused on conversations with both friends and brands. Although the network has since grown in both size and scale, Facebook has been actively working to develop customer-focused features. Most recently, the network has introduced a measurement for response time in […]
How to Recover from a Social Media Crisis
You hoped it wouldn’t happen, but it did. Your organization is in the midst of a social media firestorm. Someone made a mistake, an accident occurred, rumors got started. Now it has gone viral. How do you recover from this social media crisis with your reputation intact? Stay Calm Breathe. Consider the issue. Don’t rush […]
Creating Your Social Media Crisis Management Plan
This was Justine Sacco’s tweet as she boarded an international flight in London. By the time she landed in Cape Town, South Africa, it had reached around the world and her reputation was in tatters. Unfortunately, Ms. Sacco didn’t know what was occurring because she was unable to log into her Twitter account during the […]
7 Things Not to Say During a Social Media Crisis
Most organizations will encounter an incident on social media. These small mistakes or learning opportunities don’t have to end in a full blown crisis. If they occur, however, social media crises can be managed. Your followers are looking for a few key things during the tense and stress-filled event. Your brand’s reactions are being […]
5 Instagram Apps to Manage Your Brand Online
If you manage multiple brand Instagram accounts (or even simply your own), you’ll understand how challenging it can be to sign in and out of your profiles throughout the day. For brands with significant levels of interaction and engagement, this can impact your social media strategy. What if we told you there are tools to […]
Why Regulated Businesses Should be on Social Media
With the recent announcement of the Google and Twitter partnership, it is even more imperative for brands to think before they tweet. Social media posts showing up in search engines can be a rewarding tool for companies if used correctly. For any category of business controlled by government rules, social media posts must go through a stringent approval process before […]
Evaluating the Success of Your Social Strategy
Now that we’re mid-way through February (the year is already flying by!) it’s time to evaluate the success of your social media strategy for the first month of the year. When you’re ready to sit down and think about your social strategy, ask yourself which brand you would rather be: the brand that does things […]
Why your Social Media Strategy needs Reputation Management
Determining a social media strategy requires an inordinate amount of forethought and planning. You must examine your target audience, your social channels, your messaging, and make sure that your product or service is in alignment with all of the above. Just when you think you’ve thought of everything, someone mentions reputation management. What exactly is […]
Hey, Marketers – Facebook Users Love Video
Facebook users love video – it’s true. In a September report released by Facebook, it was revealed that the number of video views on Facebook grew by 50% between May 2014 and July 2014 – and this number has only increased To begin 2015, Facebook announced that users around the world are posting 75% more videos to […]
