Community Manager Tips to Success
Social Media Community Managers are those nimble beings we rely on to be our company’s advocates and ambassadors on social media and within the online community. They generally deal with those who haven’t heard of the company they work for, to build awareness of the brand. Here are five quick community manager tips to success, making […]
Best Tips for Managing your Holiday Customer Service Social Media Strategy
Did you know that most of the social conversations about gifting happen the week of Christmas, not the week of Thanksgiving? Contrary to what you may think, a recent Social Media Insights White Paper reports that gifting mentions peaked on December 22nd at 47%, while a mere 6% on Black Friday. This is an important […]
Posterscope wins Social Media Award with Coca-Cola & ICUC
Social Media Award Announcement! Posterscope, ICUC’s sister agency within the Dentsu Aegis Network, has won a social media award: ‘Best Integration with Social Media’ at the Mediapost Digital Out Of Home awards for Coca-Cola’s ‘What’s In A Name‘ project. ICUC’s collaboration fueled social data and engagement, gathering 42k campaign mentions and generating 350m impressions in 110 countries. Learn […]
Social Media Selling: What Not to Do
Marketing professionals walk a fine line between sharing helpful/interesting content and selling products or services on social media networks. On one hand, you want to have a bottom line result from interacting on social media; a well defined ROI that justifies all of the time and expense put into social media marketing. On the other […]
How to Select the Perfect Community Manager for your Brand
Social media community managers monitor social media round the clock for both brands and agencies. They serve as the voice of the company, building visibility and credibility on different social media networks. Community managers forge new connections on social media networks and strive to increase a brand’s popularity online. As the voice of your organization, […]
Facebook Reactions in Beta Mode Coming To You Soon
*Updated February 24, 2015 – Facebook Reactions in beta is now live globally! Hop over to Facebook.com and check out how you can engage with posts. How you “like” posts on Facebook is about to change. One month after Mark Zuckerberg announced that Facebook was experimenting with a “dislike” button, the social network launched Facebook Reactions in […]
New Instagram photo modes: square-only no more!
Move over, square photos. Landscape and portrait modes are now allowable Instagram photo modes. Starting today, the popular photo sharing app will not only support square posts, but will also allow you to share photos and videos in both portrait and landscape orientation. Why the change? “For the average Instagram user as they’re scrolling through their […]
Facebook Profile Picture Video – bringing your profile picture to life!
Another day, another exciting Facebook update. This time, the social network is focusing on mobile-friendly features for your Facebook profile: a new profile picture video! With five key updates made this week, Facebook is giving users greater control over content showcased on their profile. Take a look at these improvements: The option to pin Featured Photos […]
Online Shopping – The Future of Facebook Pages?
Get ready. Facebook is rolling out its biggest update to Business Pages yet. And perhaps the most exciting part? These new updates are tailored for small to medium-sized businesses. So what’s the change? Facebook is integrating online shopping and e-commerce additions to Business Pages.Why? According to the network, this will help businesses earn revenue and create […]
Instagram: Leveraging 400 Million Potential Customers
Instagram made the headlines this week for surpassing Twitter in terms of the number of users. There are now 400 million Instagram users, and as every good marketer knows, you need to be where your customers are in order to promote effectively. If you’re not sure how you can best leverage this social platform, here […]
