Social Media Award Announcement!
Posterscope, ICUC’s sister agency within the Dentsu Aegis Network, has won a social media award: ‘Best Integration with Social Media’ at the Mediapost Digital Out Of Home awards for Coca-Cola’s ‘What’s In A Name‘ project. ICUC’s collaboration fueled social data and engagement, gathering 42k campaign mentions and generating 350m impressions in 110 countries.
Learn more about partnership on Social Media with Coca-Cola below:
To help Posterscope win ‘Best Integration with Social Media’ with Coca-Cola, we used our social data and community management offering to:
- Help inform which names should be pre-loaded onto the digital screens
- Respond and engage with users in real-time, while sending users images of their names on the Times Square big screen
- Measure success through a campaign social insights report.
Learn more about the awards here.
English
UK English
German
Dutch