AI and Human Intelligence in Social Media
16 years ago, when we began what is now ICUC Social, we believed that what we were doing was special. It was different. It was cleaning bad stuff off of the internet. Little did we realize that what we were building was the seed of a business that would later employ, 16 years later, more […]
The Year Social Media and ROI Converges for Brands
Both brand generated content (BGC) and user generated content (UGC) are converging – leaving marketers to wonder how to leverage social generated content to increase consumer engagement – and ultimately transaction. With this in mind, we believe this is the year that Social Media and ROI converges for brands – on a whole new level. […]
In-House vs Outsourcing: Why Social Media Is Best Left to Experts
Just like those tearaway sweatpants, in-house social management is a trend that’s dying. And for good reason. Up there with rules like, “On Wednesdays, we wear pink”, and “No white after labor day”, the rule that brands, and even agencies, should manage their social media in-house is outdated. The medium has evolved, and it’s time […]
Harnessing the Power of UGC to Drive Sales
US marketers are projected to spend $16.2 billion in social media advertising by 2019 (Forrester Research). Brands are spending time and resources curating content, sharing and interacting with potential customers on social media channels, and managing customer relationships. The question remains, what is the ROI on Social Media marketing? Are we truly harnessing the power […]
Survey Says – What Social Media Taught Us in 2016 – Part 2
Social media has found itself in a time of fast evolution. This quick progression of platforms, tools, and consumer expectation has left many companies gasping for air and grasping at straws, attempting to simultaneously exploit the channel for it’s potential, and guard against the hazards it presents. To that end ICUC surveyed almost 100 companies, ranging […]
Survey Says – What Social Media Taught Us in 2016 – Part I
It was a conversation heard around the world. On the top floor of Waterstones, a bookstore in London, UK, a Texan visiting on vacation was innocently thumbing through the pages of what was evidently a very engrossing book, unaware that the store was ready to close. By the time David Wallis made his way downstairs, […]
Social Media Trends in 2017 You Need To Prepare For
The New Year is looming, and social media trends in 2017 are evolving faster than ever before. From Snapchat’s new name – Snap – to Twitter’s fatiguing numbers, it is shaping up to be a year of winners and losers. The question is, which side will your brand end up on? As you prepare your social […]
Twitter Usernames Dropped From Character Limit
New changes are coming to Twitter, giving users more room for discussion within 140 characters. If you’re an avid Twitter user, you are familiar with the frustrations of replying to those who have long Twitter usernames. Users often have to jump through hoops to fit their content in the 140 character count limit that has defined […]
Preparing Your Social Media Team for the Holiday Season
December for most is about presents and holiday cheer, but for social media or community managers, it’s a season of frenzy. Thats why now is the perfect time to start planning your social media holiday campaigns and coverage in order to drive maximum revenue to your business and see your Christmas social media campaigns succeed. With traffic […]
What the new Instagram Stories means for Snapchat
In summation: a lot, and not very much at all. Let me explain. The new Stories feature on Instagram lives at the top of your feed, and allows users to upload photos and video that disappear after 24 hours. Sound familiar? It should; it’s a blatant copy of the 24 hour “My Story” feature of […]
