Major Changes to Facebook Business Reviews
For brands, the trouble is that Facebook holds all the cards. The social network chooses the game and we play by their rules. The latest instance of this comes with unannounced change that affects all businesses – their switching from a peer five-star rating system to one fueled by a simple “yes” or “no” recommendation […]
Instagram Reaches 1B Monthly Users and Launches IGTV
In June 2018, Instagram announced IGTV – Instagram’s latest in-app update that allows accounts to upload long-form videos. These videos can be 10 minutes for most accounts, and up to one hour for larger accounts. Instagram has alluded that eventually there will be no time limit. This appears to be Instagram’s method of disrupting the […]
ICUC and the GDPR
The European Union’s General Data Protection Regulation (GDPR) comes into effect on May 25, 2018. These laws have been designed to improve the protection of EU citizens’ personal data. The laws applies to all EU based businesses, and also to non-EU businesses that collect and process data of EU citizens. What is “Personal Data”? “Personal […]
The Social Media Roadmap for Brands
A six-part white paper on what brands and large corporations need to do to in an omni-channel media economy, with social media at the core of marcom. How do fortune 500 brands shift to meet the demands of a connected and social media savvy consumer? Regardless of the audience, in today’s economy, every brand must […]
5 Questions to Ask Before Hiring a Reputation Management Company
When hiring a reputation management company, don’t you think they should have a great reputation themselves? We think so. That’s why ICUC works hard to nurture our relationships while adhering to best practices. But we understand. It’s tricky hiring for such an important service, so we want to help you understand what to look for […]
What You Need To Know About Facebook Algorithm in 2018
As we moved into 2018, Facebook made significant announcements around Facebook algorithm, engagement and authenticity. After reviewing hundreds of thousands of posts, Facebook shared two core changes that will impact brand pages globally: Posts that encourage “engagement bait”, such as “LIKE this if you love kombucha!” or “SHARE if you’re a Virgo!” will be demoted within […]
Facebook Sets Its Sights On “Engagement Bait”
Facebook has taken aim at its latest threat: Facebook engagement bait. In an effort to create a News Feed filled with meaningful conversations instead of gimmicks and cheap tricks, Facebook announced that it will be “demoting individual posts from people and Pages that use Facebook engagement bait.” Facebook’s buzzword in 2017 was authenticity, and for good reason. […]
Twitter Character Update: Expanding To 280 Characters
When Twitter arrived on the social media scene in 2006, the 140 Twitter character limit was a sign of panic for many. And for the last eleven years, Twitter has stood by short messages as a defining characteristic, even as users found ways around the limits, such as posting photos of text. This month, Twitter […]
ICUC Artificial Intelligence Survey – Here’s How Marketers Feel About AI…
In business, if you’re not ahead of your competition, you’re behind. This has been true ever since the Industrial Revolution. Early adopters of technology generally become industry leaders. That’s certainly how it worked at ICUC, because here we are, 16 years later, setting global standards for internet moderation and consumer listening. Today, we’re proud to […]
The Impact Of Local Search And Mobile Adoption On Hospitality
Consumer adoption of mobile devices and local search has impacted the hospitality industry, arguably more than any other sector. Within the online mobile experience, local search listings, maps, and review sites are dominating the points along the customer journey, and directly impacting revenue in the travel category. The impact of reviews on revenue within […]
English
UK English
German
Dutch