X has introduced a new subscription model to enhance user experience and combat the spread of misinformation and spam for creators and their communities. These changes aim to create a more reliable and secure platform with an emphasis on user identity verification and high-quality content.
With X’s new model era, comprehensive management solutions for businesses are key to adapting to the new subscription requirements, maintaining a trustworthy online presence, and fostering a more engaged and authentic audience. Let’s dive in to see how businesses can use X subscriptions to elevate their community management and boost conversions.
X’s Subscription Tiers
X new opt-in subscription models range from the Basic plan with essential features to the Premium+ plan offering exclusive benefits. Here are the different features of each tier:
Basic
At $3 per month (or $32 per year), this plan provides basic features like post-editing, longer posts, reply prioritizations, and custom app icons.
Premium
At $8 per month (or $84 per year), the Premium tier offers all the Basic features, plus other features like reduced ads, ID verification, and enhanced reply prioritization.
Premium+
At $16 per month ($168 per year), this plan offers all the Premium features, with other enhanced features such as the largest reply boost and ad removal.
X’s Subscription Requirements
Brands and individuals must fit the eligibility criteria and requirements to get a subscription on X’s platform. Here are the main requirements:
Age eligibility
Creators must be 18 years or older.
Number of followers
Creators must have at least 500 followers.
Profile activity
Creators must have been active for the past 30 days.
Profile description
Creators must complete their profile with an account name, bio, profile picture, and header image.
Security
Creators must have completed the identity verification with a verified email address and a secure account with two-factor authentication.
Exclusive Features for Subscribers
Creators can offer their community additional features and benefits via a subscription program, such as:
Exclusive content
Creators with a subscription offering can share Subscriber-only posts. With this new feature, creators can provide a special experience to their most dedicated followers.
Earn monthly income
Creators have the opportunity to get paid a share of X-generated revenue from subscribers. This consistent source of revenue encourages creators to produce high-quality content.
Subscriber badge
Paid subscribers will receive special badges next to their names, so they stand out as loyal supporters. Badges are a way to recognize and appreciate subscribers’ commitment while building community and loyalty.
Subscriber-only options
Creators can share subscriber-only posts, host live subscriber-only conversations, and offer exclusive content such as posts, reels, and subscriber chats. These features enable creators to nurture a closer connection with their community and provide subscribers with a personalized experience.
Subscription program
Creators can charge varying subscription fees, such as $2.99, $4.99, or $9.99 per month, to access their exclusivities. With this approach, creators can offer different levels of content and engagement while meeting their audience preferences and budgets.
Reasons for X’s Subscription Models
X’s platform created subscription models to serve several new purposes and offer additional benefits. Here is what X’s new subscription models aim to accomplish:
Misinformation and spam
By requiring subscriptions, X aims to deter the creation of fraudulent or automated accounts that spread misinformation, propaganda, or spam. Subscribers are more likely to be genuine users and contribute to a healthier online community.
Diversify advertising income
The subscription models are designed to boost non-advertising revenue, attract more creators to sell subscriptions, and provide an alternative revenue stream for both creators and the platform.
Creator monetization
The subscription models offer creators the opportunity to earn monthly income from the X content they create. Monetization encourages creators to focus on high-quality content.
Enhance user experience
The subscription models aim to enhance the user experience by offering exclusive features and benefits to subscribers. Some of the exclusive features include access to premium content, ad-free experiences, early access, or personalized features.
Reduce platform cut
X has announced an expanded revenue opportunity for creators, with X taking less of a cut from subscription revenue over time. With this new model, X expects that more revenue will be given back to the creators themselves.
Importance of X Content for Marketing
X offers several benefits for businesses to create X content for their marketing strategies, that can positively impact their engagement, awareness, and overall conversions. Let’s explore them:
Grow engagement
X’s audience is known for its responsiveness and readiness to engage, making it an integral part of marketing strategies. Businesses can interact with their audience in real time, fostering stronger connections and encouraging active participation.
Brand awareness
X content allows businesses to stand out to potential buyers and create a strong community and customer loyalty. By consistently sharing valuable and relevant content, brands can enhance their visibility and establish a recognizable brand presence.
Gain insights
X is a valuable source of customer and business insights, allowing businesses to research trends and topics that matter to their audience’s needs and interests.
Boost conversions
X supports various content types for both organic and paid social media marketing, including text, images, videos, gifs, and live videos. This versatility enables businesses to create engaging content that captures the attention of their audience.
Grow and Manage Your Community On X with ICUC
As X’s new subscription models take the front seat, brands are navigating social media strategies for X. From community management to social media strategy, ICUC’s tailored solutions empower you to not only navigate algorithm changes with agility but also seize them as opportunities for growth.
Ready to elevate your X social media strategy? Schedule a call with us today!
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