Social Media Audience Insights

Our team picks the best AI tools to track and perform social listening on your audience and brand across your owned channels, and any public sphere where your brand is mentioned.

In the space where tools have API limitations or do not exist, our team can layer on manually to help gather additional data for a more robust understanding.

We provide you consumer insights based on your marketing activities – our reports span from weekly activity reporting to specific digital campaign tracking.

From engagement numbers, sentiment, influencer monitoring, share of voice, and more, each data point is hand-selected paired with insights and recommendations on actionable next steps for growth.

Vanity metrics are numerics in social media that are performative and not substantive. Our goal is to uncover data that tells a deeper story about your audience and their relationship with your brand across the digital ecosystem.

{“type”:”elementor”,”siteurl”:”https://icuc.social/wp-json/”,”elements”:[{“id”:”3fd1d8c”,”elType”:”widget”,”isInner”:false,”isLocked”:false,”settings”:{“tabs”:[{“tab_title”:”How do you capture consumer insights?”,”tab_content”:”<p>Our team picks the best AI tools to track and perform social listening on your audience and brand across your owned channels, and any public sphere where your brand is mentioned.</p><p>In the space where tools have API limitations or do not exist, our team can layer on manually to help gather additional data for a more robust understanding.</p>”,”_id”:”807d29c”},{“tab_title”:”What kind of data points do you provide?”,”tab_content”:”<p>We provide you consumer insights based on your marketing activities – our reports span from weekly activity reporting to specific digital campaign tracking.</p><p>From engagement numbers, sentiment, influencer monitoring, share of voice, and more, each data point is hand-selected paired with insights and recommendations on actionable next steps for growth.</p>”,”_id”:”26a265f”},{“tab_title”:”What are vanity metrics?”,”tab_content”:”<p>Vanity metrics are numerics in social media that are performative and not substantive. Our goal is to uncover data that tells a deeper story about your audience and their relationship with your brand across the digital ecosystem.</p>”,”_id”:”a220b5a”},{“tab_title”:”Who creates the insights from the data in these reports?”,”tab_content”:”<p>The ICUC Insights team is composed of highly-skilled data scientists and journalists. They hunt through the findings and ask curious questions to discover untapped, unobvious opportunities to strengthen your social strategy.</p>”,”_id”:”1693269″}],”selected_icon”:{“value”:”fas fa-chevron-down”,”library”:”fa-solid”},”selected_active_icon”:{“value”:”fas fa-chevron-up”,”library”:”fa-solid”},”border_width”:{“unit”:”px”,”size”:2,”sizes”:[]},”title_color”:”#313131″,”tab_active_color”:”#5311F4″,”title_typography_typography”:”custom”,”title_typography_font_family”:”Montserrat”,”title_typography_font_size”:{“unit”:”px”,”size”:22,”sizes”:[]},”title_typography_font_weight”:”800″,”title_padding”:{“unit”:”px”,”top”:”32″,”right”:”32″,”bottom”:”32″,”left”:”62″,”isLinked”:false},”title_padding_mobile”:{“unit”:”px”,”top”:”16″,”right”:”16″,”bottom”:”16″,”left”:”048″,”isLinked”:false},”icon_align”:”right”,”content_background_color”:”#F4F4F4″,”content_padding”:{“unit”:”px”,”top”:”16″,”right”:”032″,”bottom”:”16″,”left”:”032″,”isLinked”:false},”title_typography_font_size_mobile”:{“unit”:”px”,”size”:16,”sizes”:[]},”content_typography_typography”:”custom”,”content_typography_font_family”:”Lato”,”content_typography_font_size_mobile”:{“unit”:”px”,”size”:14,”sizes”:[]},”content_typography_font_weight”:”400″,”_margin”:{“unit”:”em”,”top”:”0″,”right”:”0″,”bottom”:”0″,”left”:”0″,”isLinked”:false},”_margin_tablet”:{“unit”:”em”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_margin_mobile”:{“unit”:”em”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”border_color”:”#F2F2F200″,”icon_space”:{“unit”:”px”,”size”:16,”sizes”:[]},”content_color”:”#313131″,”_border_border”:”none”,”__globals__”:{“content_background_color”:””},”content_typography_font_size”:{“unit”:”px”,”size”:20,”sizes”:[]},”title_typography_line_height”:{“unit”:”px”,”size”:26.4,”sizes”:[]},”title_background”:”#F9F9F9″,”title_html_tag”:”div”,”faq_schema”:””,”title_typography_font_size_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”title_typography_text_transform”:””,”title_typography_font_style”:””,”title_typography_text_decoration”:””,”title_typography_line_height_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”title_typography_line_height_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”title_typography_letter_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”title_typography_letter_spacing_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”title_typography_letter_spacing_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”title_typography_word_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”title_typography_word_spacing_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”title_typography_word_spacing_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”text_stroke_text_stroke_type”:””,”text_stroke_text_stroke”:{“unit”:”px”,”size”:””,”sizes”:[]},”text_stroke_text_stroke_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”text_stroke_text_stroke_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”text_stroke_stroke_color”:”#000″,”title_shadow_text_shadow_type”:””,”title_shadow_text_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”color”:”rgba(0,0,0,0.3)”},”title_padding_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”icon_color”:””,”icon_active_color”:””,”icon_space_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”icon_space_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”content_typography_font_size_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”content_typography_text_transform”:””,”content_typography_font_style”:””,”content_typography_text_decoration”:””,”content_typography_line_height”:{“unit”:”px”,”size”:””,”sizes”:[]},”content_typography_line_height_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”content_typography_line_height_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”content_typography_letter_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”content_typography_letter_spacing_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”content_typography_letter_spacing_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”content_typography_word_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”content_typography_word_spacing_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”content_typography_word_spacing_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”content_shadow_text_shadow_type”:””,”content_shadow_text_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”color”:”rgba(0,0,0,0.3)”},”content_padding_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”content_padding_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_title”:””,”_padding”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_padding_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_padding_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_element_width”:””,”_element_width_tablet”:””,”_element_width_mobile”:””,”_element_custom_width”:{“unit”:”%”,”size”:””,”sizes”:[]},”_element_custom_width_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_element_custom_width_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_element_vertical_align”:””,”_element_vertical_align_tablet”:””,”_element_vertical_align_mobile”:””,”_position”:””,”_offset_orientation_h”:”start”,”_offset_x”:{“unit”:”px”,”size”:0,”sizes”:[]},”_offset_x_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_x_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_x_end”:{“unit”:”px”,”size”:0,”sizes”:[]},”_offset_x_end_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_x_end_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_orientation_v”:”start”,”_offset_y”:{“unit”:”px”,”size”:0,”sizes”:[]},”_offset_y_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_y_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_y_end”:{“unit”:”px”,”size”:0,”sizes”:[]},”_offset_y_end_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_y_end_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_z_index”:””,”_z_index_tablet”:””,”_z_index_mobile”:””,”_element_id”:””,”_css_classes”:””,”e_display_conditions”:””,”_element_cache”:””,”motion_fx_motion_fx_scrolling”:””,”motion_fx_translateY_effect”:””,”motion_fx_translateY_direction”:””,”motion_fx_translateY_speed”:{“unit”:”px”,”size”:4,”sizes”:[]},”motion_fx_translateY_affectedRange”:{“unit”:”%”,”size”:””,”sizes”:{“start”:0,”end”:100}},”motion_fx_translateX_effect”:””,”motion_fx_translateX_direction”:””,”motion_fx_translateX_speed”:{“unit”:”px”,”size”:4,”sizes”:[]},”motion_fx_translateX_affectedRange”:{“unit”:”%”,”size”:””,”sizes”:{“start”:0,”end”:100}},”motion_fx_opacity_effect”:””,”motion_fx_opacity_direction”:”out-in”,”motion_fx_opacity_level”:{“unit”:”px”,”size”:10,”sizes”:[]},”motion_fx_opacity_range”:{“unit”:”%”,”size”:””,”sizes”:{“start”:20,”end”:80}},”motion_fx_blur_effect”:””,”motion_fx_blur_direction”:”out-in”,”motion_fx_blur_level”:{“unit”:”px”,”size”:7,”sizes”:[]},”motion_fx_blur_range”:{“unit”:”%”,”size”:””,”sizes”:{“start”:20,”end”:80}},”motion_fx_rotateZ_effect”:””,”motion_fx_rotateZ_direction”:””,”motion_fx_rotateZ_speed”:{“unit”:”px”,”size”:1,”sizes”:[]},”motion_fx_rotateZ_affectedRange”:{“unit”:”%”,”size”:””,”sizes”:{“start”:0,”end”:100}},”motion_fx_scale_effect”:””,”motion_fx_scale_direction”:”out-in”,”motion_fx_scale_speed”:{“unit”:”px”,”size”:4,”sizes”:[]},”motion_fx_scale_range”:{“unit”:”%”,”size”:””,”sizes”:{“start”:20,”end”:80}},”motion_fx_transform_origin_x”:”center”,”motion_fx_transform_origin_y”:”center”,”motion_fx_devices”:[“desktop”,”tablet”,”mobile”],”motion_fx_range”:””,”motion_fx_motion_fx_mouse”:””,”motion_fx_mouseTrack_effect”:””,”motion_fx_mouseTrack_direction”:””,”motion_fx_mouseTrack_speed”:{“unit”:”px”,”size”:1,”sizes”:[]},”motion_fx_tilt_effect”:””,”motion_fx_tilt_direction”:””,”motion_fx_tilt_speed”:{“unit”:”px”,”size”:4,”sizes”:[]},”handle_motion_fx_asset_loading”:””,”sticky”:””,”sticky_on”:[“desktop”,”tablet”,”mobile”],”sticky_offset”:0,”sticky_offset_tablet”:””,”sticky_offset_mobile”:””,”sticky_effects_offset”:0,”sticky_effects_offset_tablet”:””,”sticky_effects_offset_mobile”:””,”sticky_anchor_link_offset”:0,”sticky_anchor_link_offset_tablet”:””,”sticky_anchor_link_offset_mobile”:””,”sticky_parent”:””,”_animation”:””,”_animation_tablet”:””,”_animation_mobile”:””,”animation_duration”:””,”_animation_delay”:””,”_transform_rotate_popover”:””,”_transform_rotateZ_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateZ_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateZ_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotate_3d”:””,”_transform_rotateX_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateX_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateX_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateY_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_perspective_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_perspective_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_perspective_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translate_popover”:””,”_transform_translateX_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateX_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateX_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_popover”:””,”_transform_keep_proportions”:”yes”,”_transform_scale_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skew_popover”:””,”_transform_skewX_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skewX_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewX_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewY_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skewY_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewY_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_flipX_effect”:””,”_transform_flipY_effect”:””,”_transform_rotate_popover_hover”:””,”_transform_rotateZ_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateZ_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateZ_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotate_3d_hover”:””,”_transform_rotateX_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateX_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateX_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_perspective_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_perspective_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_perspective_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translate_popover_hover”:””,”_transform_translateX_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateX_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateX_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_popover_hover”:””,”_transform_keep_proportions_hover”:”yes”,”_transform_scale_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skew_popover_hover”:””,”_transform_skewX_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skewX_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewX_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewY_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skewY_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewY_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_flipX_effect_hover”:””,”_transform_flipY_effect_hover”:””,”_transform_transition_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”motion_fx_transform_x_anchor_point”:””,”motion_fx_transform_x_anchor_point_tablet”:””,”motion_fx_transform_x_anchor_point_mobile”:””,”motion_fx_transform_y_anchor_point”:””,”motion_fx_transform_y_anchor_point_tablet”:””,”motion_fx_transform_y_anchor_point_mobile”:””,”_background_background”:””,”_background_color”:””,”_background_color_stop”:{“unit”:”%”,”size”:0,”sizes”:[]},”_background_color_stop_tablet”:{“unit”:”%”},”_background_color_stop_mobile”:{“unit”:”%”},”_background_color_b”:”#f2295b”,”_background_color_b_stop”:{“unit”:”%”,”size”:100,”sizes”:[]},”_background_color_b_stop_tablet”:{“unit”:”%”},”_background_color_b_stop_mobile”:{“unit”:”%”},”_background_gradient_type”:”linear”,”_background_gradient_angle”:{“unit”:”deg”,”size”:180,”sizes”:[]},”_background_gradient_angle_tablet”:{“unit”:”deg”},”_background_gradient_angle_mobile”:{“unit”:”deg”},”_background_gradient_position”:”center center”,”_background_gradient_position_tablet”:””,”_background_gradient_position_mobile”:””,”_background_image”:{“url”:””,”id”:””,”size”:””},”_background_image_tablet”:{“url”:””,”id”:””,”size”:””},”_background_image_mobile”:{“url”:””,”id”:””,”size”:””},”_background_position”:””,”_background_position_tablet”:””,”_background_position_mobile”:””,”_background_xpos”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_xpos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_xpos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_ypos”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_ypos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_ypos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_attachment”:””,”_background_repeat”:””,”_background_repeat_tablet”:””,”_background_repeat_mobile”:””,”_background_size”:””,”_background_size_tablet”:””,”_background_size_mobile”:””,”_background_bg_width”:{“unit”:”%”,”size”:100,”sizes”:[]},”_background_bg_width_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_background_bg_width_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_background_video_link”:””,”_background_video_start”:””,”_background_video_end”:””,”_background_play_once”:””,”_background_play_on_mobile”:””,”_background_privacy_mode”:””,”_background_video_fallback”:{“url”:””,”id”:””,”size”:””},”_background_slideshow_gallery”:[],”_background_slideshow_loop”:”yes”,”_background_slideshow_slide_duration”:5000,”_background_slideshow_slide_transition”:”fade”,”_background_slideshow_transition_duration”:500,”_background_slideshow_background_size”:””,”_background_slideshow_background_size_tablet”:””,”_background_slideshow_background_size_mobile”:””,”_background_slideshow_background_position”:””,”_background_slideshow_background_position_tablet”:””,”_background_slideshow_background_position_mobile”:””,”_background_slideshow_lazyload”:””,”_background_slideshow_ken_burns”:””,”_background_slideshow_ken_burns_zoom_direction”:”in”,”_background_hover_background”:””,”_background_hover_color”:””,”_background_hover_color_stop”:{“unit”:”%”,”size”:0,”sizes”:[]},”_background_hover_color_stop_tablet”:{“unit”:”%”},”_background_hover_color_stop_mobile”:{“unit”:”%”},”_background_hover_color_b”:”#f2295b”,”_background_hover_color_b_stop”:{“unit”:”%”,”size”:100,”sizes”:[]},”_background_hover_color_b_stop_tablet”:{“unit”:”%”},”_background_hover_color_b_stop_mobile”:{“unit”:”%”},”_background_hover_gradient_type”:”linear”,”_background_hover_gradient_angle”:{“unit”:”deg”,”size”:180,”sizes”:[]},”_background_hover_gradient_angle_tablet”:{“unit”:”deg”},”_background_hover_gradient_angle_mobile”:{“unit”:”deg”},”_background_hover_gradient_position”:”center center”,”_background_hover_gradient_position_tablet”:””,”_background_hover_gradient_position_mobile”:””,”_background_hover_image”:{“url”:””,”id”:””,”size”:””},”_background_hover_image_tablet”:{“url”:””,”id”:””,”size”:””},”_background_hover_image_mobile”:{“url”:””,”id”:””,”size”:””},”_background_hover_position”:””,”_background_hover_position_tablet”:””,”_background_hover_position_mobile”:””,”_background_hover_xpos”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_xpos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_xpos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_ypos”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_ypos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_ypos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_attachment”:””,”_background_hover_repeat”:””,”_background_hover_repeat_tablet”:””,”_background_hover_repeat_mobile”:””,”_background_hover_size”:””,”_background_hover_size_tablet”:””,”_background_hover_size_mobile”:””,”_background_hover_bg_width”:{“unit”:”%”,”size”:100,”sizes”:[]},”_background_hover_bg_width_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_background_hover_bg_width_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_background_hover_video_link”:””,”_background_hover_video_start”:””,”_background_hover_video_end”:””,”_background_hover_play_once”:””,”_background_hover_play_on_mobile”:””,”_background_hover_privacy_mode”:””,”_background_hover_video_fallback”:{“url”:””,”id”:””,”size”:””},”_background_hover_slideshow_gallery”:[],”_background_hover_slideshow_loop”:”yes”,”_background_hover_slideshow_slide_duration”:5000,”_background_hover_slideshow_slide_transition”:”fade”,”_background_hover_slideshow_transition_duration”:500,”_background_hover_slideshow_background_size”:””,”_background_hover_slideshow_background_size_tablet”:””,”_background_hover_slideshow_background_size_mobile”:””,”_background_hover_slideshow_background_position”:””,”_background_hover_slideshow_background_position_tablet”:””,”_background_hover_slideshow_background_position_mobile”:””,”_background_hover_slideshow_lazyload”:””,”_background_hover_slideshow_ken_burns”:””,”_background_hover_slideshow_ken_burns_zoom_direction”:”in”,”_background_hover_transition”:{“unit”:”px”,”size”:””,”sizes”:[]},”_border_width”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_width_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_width_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_color”:””,”_border_radius”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_radius_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_radius_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_box_shadow_box_shadow_type”:””,”_box_shadow_box_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”spread”:0,”color”:”rgba(0,0,0,0.5)”},”_box_shadow_box_shadow_position”:” “,”_border_hover_border”:””,”_border_hover_width”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_hover_width_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_hover_width_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_hover_color”:””,”_border_radius_hover”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_radius_hover_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_radius_hover_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_box_shadow_hover_box_shadow_type”:””,”_box_shadow_hover_box_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”spread”:0,”color”:”rgba(0,0,0,0.5)”},”_box_shadow_hover_box_shadow_position”:” “,”_border_hover_transition”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_switch”:””,”_mask_shape”:”circle”,”_mask_image”:{“url”:””,”id”:””,”size”:””},”_mask_notice”:””,”_mask_size”:”contain”,”_mask_size_tablet”:””,”_mask_size_mobile”:””,”_mask_size_scale”:{“unit”:”%”,”size”:100,”sizes”:[]},”_mask_size_scale_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_size_scale_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_position”:”center center”,”_mask_position_tablet”:””,”_mask_position_mobile”:””,”_mask_position_x”:{“unit”:”%”,”size”:0,”sizes”:[]},”_mask_position_x_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_position_x_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_position_y”:{“unit”:”%”,”size”:0,”sizes”:[]},”_mask_position_y_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_position_y_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_repeat”:”no-repeat”,”_mask_repeat_tablet”:””,”_mask_repeat_mobile”:””,”hide_desktop”:””,”hide_tablet”:””,”hide_mobile”:””,”_attributes”:””,”custom_css”:””},”defaultEditSettings”:{“defaultEditRoute”:”content”},”elements”:[],”widgetType”:”accordion”,”htmlCache”:”\t\t\t\t\t<div class=\”elementor-accordion\”>\n\t\t\t\t\t\t\t<div class=\”elementor-accordion-item\”>\n\t\t\t\t\t<div id=\”elementor-tab-title-6691\” class=\”elementor-tab-title\” data-tab=\”1\” role=\”button\” aria-controls=\”elementor-tab-content-6691\” aria-expanded=\”false\”>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon elementor-accordion-icon-right\” aria-hidden=\”true\”>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon-closed\”><svg class=\”e-font-icon-svg e-fas-chevron-down\” viewBox=\”0 0 448 512\” xmlns=\”http://www.w3.org/2000/svg\”><path d=\”M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\”></path></svg></span>\n\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon-opened\”><svg class=\”e-font-icon-svg e-fas-chevron-up\” viewBox=\”0 0 448 512\” xmlns=\”http://www.w3.org/2000/svg\”><path d=\”M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\”></path></svg></span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\”elementor-accordion-title\” tabindex=\”0\”>How do you capture consumer insights?</a>\n\t\t\t\t\t</div>\n\t\t\t\t\t<div id=\”elementor-tab-content-6691\” class=\”elementor-tab-content elementor-clearfix elementor-inline-editing\” data-tab=\”1\” role=\”region\” aria-labelledby=\”elementor-tab-title-6691\” data-elementor-setting-key=\”tabs.0.tab_content\” data-elementor-inline-editing-toolbar=\”advanced\”><p>Our team picks the best AI tools to track and perform social listening on your audience and brand across your owned channels, and any public sphere where your brand is mentioned.</p><p>In the space where tools have API limitations or do not exist, our team can layer on manually to help gather additional data for a more robust understanding.</p></div>\n\t\t\t\t</div>\n\t\t\t\t\t\t\t<div class=\”elementor-accordion-item\”>\n\t\t\t\t\t<div id=\”elementor-tab-title-6692\” class=\”elementor-tab-title\” data-tab=\”2\” role=\”button\” aria-controls=\”elementor-tab-content-6692\” aria-expanded=\”false\”>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon elementor-accordion-icon-right\” aria-hidden=\”true\”>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon-closed\”><svg class=\”e-font-icon-svg e-fas-chevron-down\” viewBox=\”0 0 448 512\” xmlns=\”http://www.w3.org/2000/svg\”><path d=\”M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\”></path></svg></span>\n\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon-opened\”><svg class=\”e-font-icon-svg e-fas-chevron-up\” viewBox=\”0 0 448 512\” xmlns=\”http://www.w3.org/2000/svg\”><path d=\”M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\”></path></svg></span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\”elementor-accordion-title\” tabindex=\”0\”>What kind of data points do you provide?</a>\n\t\t\t\t\t</div>\n\t\t\t\t\t<div id=\”elementor-tab-content-6692\” class=\”elementor-tab-content elementor-clearfix elementor-inline-editing\” data-tab=\”2\” role=\”region\” aria-labelledby=\”elementor-tab-title-6692\” data-elementor-setting-key=\”tabs.1.tab_content\” data-elementor-inline-editing-toolbar=\”advanced\”><p>We provide you consumer insights based on your marketing activities – our reports span from weekly activity reporting to specific digital campaign tracking.</p><p>From engagement numbers, sentiment, influencer monitoring, share of voice, and more, each data point is hand-selected paired with insights and recommendations on actionable next steps for growth.</p></div>\n\t\t\t\t</div>\n\t\t\t\t\t\t\t<div class=\”elementor-accordion-item\”>\n\t\t\t\t\t<div id=\”elementor-tab-title-6693\” class=\”elementor-tab-title\” data-tab=\”3\” role=\”button\” aria-controls=\”elementor-tab-content-6693\” aria-expanded=\”false\”>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon elementor-accordion-icon-right\” aria-hidden=\”true\”>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon-closed\”><svg class=\”e-font-icon-svg e-fas-chevron-down\” viewBox=\”0 0 448 512\” xmlns=\”http://www.w3.org/2000/svg\”><path d=\”M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\”></path></svg></span>\n\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon-opened\”><svg class=\”e-font-icon-svg e-fas-chevron-up\” viewBox=\”0 0 448 512\” xmlns=\”http://www.w3.org/2000/svg\”><path d=\”M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\”></path></svg></span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\”elementor-accordion-title\” tabindex=\”0\”>What are vanity metrics?</a>\n\t\t\t\t\t</div>\n\t\t\t\t\t<div id=\”elementor-tab-content-6693\” class=\”elementor-tab-content elementor-clearfix elementor-inline-editing\” data-tab=\”3\” role=\”region\” aria-labelledby=\”elementor-tab-title-6693\” data-elementor-setting-key=\”tabs.2.tab_content\” data-elementor-inline-editing-toolbar=\”advanced\”><p>Vanity metrics are numerics in social media that are performative and not substantive. Our goal is to uncover data that tells a deeper story about your audience and their relationship with your brand across the digital ecosystem.</p></div>\n\t\t\t\t</div>\n\t\t\t\t\t\t\t<div class=\”elementor-accordion-item\”>\n\t\t\t\t\t<div id=\”elementor-tab-title-6694\” class=\”elementor-tab-title\” data-tab=\”4\” role=\”button\” aria-controls=\”elementor-tab-content-6694\” aria-expanded=\”false\”>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon elementor-accordion-icon-right\” aria-hidden=\”true\”>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon-closed\”><svg class=\”e-font-icon-svg e-fas-chevron-down\” viewBox=\”0 0 448 512\” xmlns=\”http://www.w3.org/2000/svg\”><path d=\”M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\”></path></svg></span>\n\t\t\t\t\t\t\t\t<span class=\”elementor-accordion-icon-opened\”><svg class=\”e-font-icon-svg e-fas-chevron-up\” viewBox=\”0 0 448 512\” xmlns=\”http://www.w3.org/2000/svg\”><path d=\”M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\”></path></svg></span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\”elementor-accordion-title\” tabindex=\”0\”>Who creates the insights from the data in these reports?</a>\n\t\t\t\t\t</div>\n\t\t\t\t\t<div id=\”elementor-tab-content-6694\” class=\”elementor-tab-content elementor-clearfix elementor-inline-editing\” data-tab=\”4\” role=\”region\” aria-labelledby=\”elementor-tab-title-6694\” data-elementor-setting-key=\”tabs.3.tab_content\” data-elementor-inline-editing-toolbar=\”advanced\”><p>The ICUC Insights team is composed of highly-skilled data scientists and journalists. They hunt through the findings and ask curious questions to discover untapped, unobvious opportunities to strengthen your social strategy.</p></div>\n\t\t\t\t</div>\n\t\t\t\t\t\t\t\t</div>\n\t\t\t\t”,”editSettings”:{“defaultEditRoute”:”content”,”panel”:{“activeTab”:”content”,”activeSection”:”section_title”},”activeItemIndex”:1}}]}The ICUC Insights team is composed of highly-skilled data scientists and journalists. They hunt through the findings and ask curious questions to discover untapped, unobvious opportunities to strengthen your social strategy.

Our pricing model is based on several variables:

What channels are you looking for data from?

Is there a tool or will our team have to manually support gathering data?

What are your business goals?

What kind of cadence are you looking for? Weekly, monthly, or campaign-based?