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How Social Listening Produces ROI

Social Media Strategy

Competitive Analysis

Understanding conversations about competitors on TikTok can give brands insights into their competitors’ strengths and weaknesses, market positioning, and customer sentiment. This can inform strategic decisions, help identify market gaps, and develop unique selling propositions (USPs) that distinguish them from their competitors.

Social Listening

Brand Monitoring and Reputation Management

Companies want to monitor what's being said about their brand. This involves tracking mentions, sentiment analysis, and early identification of emerging crises or negative trends. By understanding these conversations, brands can manage their reputation effectively, address concerns, and engage with their communities.

Social Media Moderation

Influencer Marketing and Partnerships

TikTok is full of influencers, and brands want to collaborate with influencers to reach new audiences. Understanding TikTok conversations helps brands identify popular influencers in their industry or niche, gauge their influence through the engagement rates of their posts, and evaluate the authenticity and alignment of potential influencers with the brand's values and goals.

Community Management

Market Research and Consumer Insights

Brands can use TikTok to gather insights about consumer preferences, emerging trends, and product or service feedback. This includes monitoring how their products are being used, discussed, or reviewed on the platform. These insights can further drive audience-approved product development, targeted marketing strategies, and resonant content creation.

Product Launch and Innovation

Brands can use TikTok to help identify themes and sentiments expressed by the community, offering insights into customer preferences and potential market trends. Companies can use this information to fine-tune products, adjust marketing strategies, and create more targeted content that resonates with the TikTok audience.

Main CTA

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