Holidays are an exciting opportunity for brands to connect with their customers. Innovative holiday-centric social media campaigns can help brands improve brand recognition and even generate strong sales during holiday seasons. 

But at the same time, these campaigns take considerable time and effort. Last-minute rush jobs rarely produce good results. That’s why we are bringing you this extensive list of social media holidays in 2023 to aid in your social media strategy. Add these to your social media holiday calendar and make sure you have the posts and campaigns ready to go. 

Keep in mind that this list is not comprehensive. This is just a list of holidays almost all brands can celebrate. Depending on what your organization does and where you are located, it may be a good idea to add more to this list. For instance, if your company makes sports drinks, it may be a good idea to celebrate notable sporting records or birthdays of famous sportspeople. Similarly, it may be interesting to celebrate St. Patrick’s Day if your brand caters to the American population, but if you’re in India, it may make sense to celebrate Holi or Diwali. Let’s get into it!

January Social Media Holidays

  • Financial Wellness Month
  • January 1: New Year’s Day 
  • January 2: Science Fiction Day 
  • January 4: National Trivia Day 
  • January 5: National Bird Day 
  • January 11: Human Trafficking Awareness Day 
  • January 10: Clean Off Your Desk Day (Second Monday of January) 
  • January 13: National Sticker Day 
  • January 15: National Hat Day 
  • January 17: Martin Luther King, Jr. Day (Third Monday of January) 
  • January 20: Cheese Lovers Day 
  • January 20: Get to Know Your Customers Day (Third Thursday of January) 
  • January 21: National Hugging Day 
  • January 24: National Compliment Day 
  • January 24: Community Manager Appreciation Day (Every 4th Monday of January) 
  • January 25: Opposite Day 
  • January 28: Data Privacy Day 

February Social Media Holidays

  • Black History Month
  • February 1: Chinese New Year (Varies Each Year) 
  • February 2: Groundhog Day 
  • February 2: World Wetlands Day
  • February 4: World Cancer Day 
  • February 5: National Weatherperson’s Day 
  • February 8: National Boy Scouts Day 
  • February 8: Safer Internet Day (Second Tuesday of February) 
  • February 9: National Pizza Day 
  • February 11: Inventors’ Day 
  • February 13: World Radio Day 
  • February 13: Super Bowl LV (Varies each year based on the U.S. Football season) 
  • February 14: Valentine’s Day 
  • February 17: Random Acts of Kindness Day 
  • February 18: National Battery Day 
  • February 20: World Day of Social Justice 
  • February 21: Mardi Gras(Fat Tuesday)
  • February 21: Presidents Day (Third Monday of February) 
  • February 22: Ash Wednesday

March Social Media Holidays

  • Women’s History Month
  • Endometriosis Awareness Month
  • Irish American Heritage Month
  • Social Workers Month
  • March 1: Zero Discrimination Day
  • March 1: Peace Corps Day
  • March 3: World Wildlife Day 
  • March 3: National Salesperson Day – first Friday in the month
  • March 7: Ides of March
  • March 8: International Women’s Day
  • March 10: National Women and Girls 
  • March 10: HIV/AIDS Awareness Day 
  • March 12: National Girl Scout Day 
  • March 12: Oscar Night 2023 – date varies
  • March 12: Daylight Savings begins at 2:00 a.m. – date varies
  • March 14: Pi Day 
  • March 15: World Consumer Rights Day 
  • March 15: Equal Pay Day (Varies Each Year) 
  • March 16: National Freedom of Information Day 
  • March 17: St. Patrick’s Day
  • March 20: International Earth Day – also called Sun-Earth Day
  • March 21: International Day for the Elimination of Racial Discrimination 
  • March 22: World Water Day 
  • March 31: International Transgender Day of Visibility 

April Social Media Holidays

  • Celebrate Diversity Month
  • Sexual Assault Awareness Month
  • April 1: April Fool’s Day
  • April 2: World Autism Awareness Day 
  • April 5: Passover begins at sundown, lasts 8 days.
  • April 7: Good Friday
  • April 7: World Health Day
  • April 9: Easter Sunday
  • April 16: National Wear Your Pajamas to Work Day 
  • April 17: Patriot’s Day Third Monday
  • April 21: Get to Know Your Customers Day (Third Thursday of April) 
  • April 23: World Book Day 
  • April 28: National Take Our Daughters and Sons to Work Day (Fourth Thursday in April) 

May Social Media Holidays

  • Asian Heritage Month
  • Skin Cancer Awareness Month
  • Mental Health Awareness Month
  • Lupus Awareness Month
  • May 1: May Day
  • May 2: National Teacher’s Day – Tuesday of the first full week of May
  • May 3: World Press Freedom Day 
  • May 4: Star Wars Day
  • May 5: Cinco de Mayo
  • May 12: International Nurses Day
  • May 14: Mother’s Day – second Sunday
  • May 17: International Day Against Homophobia, Transphobia, and Biphobia
  • May 29: Memorial Day – last Monday
  • May 31: World No-Tobacco Day 

June Social Media Holidays

  • LGBTQ Pride Month
  • June 1: Global Day of Parents 
  • June 3: World Bicycle Day
  • June 4: National Cheese Day 
  • June 5: World Environment Day 
  • June 5: National Cancer Survivors Day  (First Sunday of June)
  • June 6: Higher Education Day 
  • June 6: D-Day, WWII
  • June 8: World Oceans Day 
  • June 12: International Children’s Day (Second Sunday of June) 
  • June 14: Flag Day
  • June 14: World Blood Donor Day 
  • June 18: Father’s Day – third Sunday
  • June 19: Juneteenth 
  • June 20: World Refugee Day 
  • June 24: National Take Your Dog to Work Day 
  • June 21: National Selfie Day 
  • June 30: Social Media Day 

July Social Media Holidays

  • July 1: National Postal Worker Day 
  • July 3: International Plastic Bag Free Day
  • July 4: Independence Day (United States)
  • July 6: International Kissing Day
  • July 7: World Chocolate Day 
  • July 10: National Kitten Day 
  • July 11: Cheer Up the Lonely Day 
  • July 12: Malala Day 
  • July 13: National French Fry Day 
  • July 17: World Emoji Day 
  • July 18: Nelson Mandela International Day 
  • July 19: National Hot Dog Day – third Wednesday of the month
  • July 20: International Chess Day 
  • July 21: Get to Know Your Customers Day (Third Thursday of July) 
  • July 27: National Intern Day 
  • July 29: Talk in an Elevator Day (Last Friday of July) 
  • July 30: International Day of Friendship 

August Social Media Holidays

  • Black Business Month
  • August 1: Respect for Parents Day 
  • August 8: International Cat Day 
  • August 9: National Book Lovers Day 
  • August 11: National Sons and Daughters Day 
  • August 12: International Youth Day 
  • August 12: World Elephant Day 
  • August 13: International Lefthanders Day 
  • August 19: World Photo Day 
  • August 19: World Humanitarian Day
  • August 20: National Lemonade Day
  • August 26: National Women’s Equality Day 

September Social Media Holidays

  • World Alzheimer’s Month
  • National Hispanic Heritage Month (US)
  • Hispanic Heritage Month (September 15 – October 15)
  • September 4: National Wildlife Day 
  • September 4: Labor Day (First Monday of September) 
  • September 5: International Day of Charity 
  • September 6: Read a Book Day 
  • September 8: International Literacy Day 
  • September 9: Stand Up To Cancer Day (Second Friday of September)
  • September 10: National Grandparents Day 
  • September 11: National Day of Service and Remembrance 
  • September 18: Civic Day of Hacking (Exact date sometimes varies by year) 
  • September 19: Talk Like a Pirate Day 
  • September 21: International Day of Peace 
  • September 21: Miniature Golf Day 
  • September 22: Car-Free Day
  • September 22: Hobbit Day 
  • September 26: European Day of Languages 
  • September 27: World Tourism Day 
  • September 27: National Women’s Health and Fitness Day (Last Wednesday of September)
  • September 28: World Rabies Day 
  • September 28: National Good Neighbor Day 
  • September 30: International Podcast Day 

October Social Media Holidays

  • Black History Month (UK)
  • Domestic Violence Awareness Month
  • Global Diversity Awareness Month
  • National Bullying Prevention Awareness Month
  • National Cyber Security Awareness Month
  • October 1: International Coffee Day 
  • October 2: International Day of Nonviolence 
  • October 2: World Habitat Day (First Monday of October) 
  • October 3: National Techies Day 
  • October 4: World Animal Day 
  • October 4: National Taco Day 
  • October 5: World Teacher’s Day 
  • October 6: World Smile Day 
  • October 10: World Mental Health Day 
  • October 11: International Day of the Girl
  • October 11: National Coming Out Day
  • October 14: National Dessert Day 
  • October 16: National Boss’s Day 
  • October 17: International Day for the Eradication of Poverty 
  • October 20: World Statistics Day 
  • October 24: United Nations Day 
  • October 29: International Internet Day 
  • October 29: National Cat Day (US)
  • October 31: Halloween 

November Social Media Holidays

  • Men’s Health Awareness Month
  • November 1: National Authors Day 
  • November 1: World Vegan Day 
  • November 6: Daylight Saving Time Ends (First Sunday of November) 
  • November 8: National Cappuccino Day 
  • November 8: Science, Technology, Engineering, and Medicine (STEM) Day 
  • November 11: Veterans Day 
  • November 13: World Kindness Day 
  • November 14: World Diabetes Day 
  • November 15: America Recycles Day 
  • November 16: International Day for Tolerance 
  • November 17: International Students’ Day 
  • November 19: International Men’s Day 
  • November 20: Universal Children’s Day 
  • November 20: Transgender Day of Remembrance
  • November 21: National Entrepreneurs Day (Third Tuesday of November) 
  • November 24: Thanksgiving Day (Fourth Thursday of November) 
  • November 25: National Day of Listening (the day after Thanksgiving) 
  • November 27: Small Business Saturday (Last Saturday of November) 
  • November 30: Computer Security Day 

December Social Media Holidays

  • AIDS Awareness Month
  • December 1: World AIDS Day 
  • December 3: International Day of Persons with Disabilities 
  • December 4: National Cookie Day 
  • December 5: World Soil Day 
  • December 6: Microwave Oven Day 
  • December 9: National Salesperson Day (Second Friday of December) 
  • December 10: Human Rights Day 
  • December 10: Nobel Prize Day 
  • December 21: Crossword Puzzle Day 
  • December 24: Christmas Eve
  • December 25: Christmas Day
  • December 31: New Year’s Eve 

Take your brand awareness to the next level with holiday-centric campaigns

Holidays and celebrations offer businesses an amazing opportunity to promote their brands. By focusing on events that resonate strongly with your audience, brands can easily connect with them. 

To get the best results, ensure your campaign resonates with the holiday theme and that the holiday is relevant to your audience. Fourth of July fireworks may give you great results if you’re targeting an audience within the US, but it won’t get you similar results in Australia. 

Social media holidays offer brands plenty of time and certainty to create the perfect campaign. Since the audience already celebrates the events, it’s fairly easy for a brand to create a viral campaign. 

Add these holidays to your social media calendar and make the best use of them.  

Learn more about how ICUC can help your business as the global leader in social media community management and digital customer care.

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