Author: ICUC

How Social Media Can Save Lives

The potential for global upheaval through pandemic has been openly discussed for years but the speed at which COVID-19 seemingly upended the world has been jarring. While the toll taken thus far by COVID-19 has been jaw-dropping, the toll it could have taken is almost unthinkable, were it not for social media allowing for rapid […]

Remote Work Is The Future: The Benefits Of Working From Home

Remote working may have been slow to catch on, but it’s the future. It’s not just about the convenience enjoyed by employees, or the lower overhead and other perks for employers – it’s also key to helping the climate crisis and reducing urban sprawl. If you’ve ever wondered about working from home and you’ve been […]

How To Conduct A Social Media Audit In 5 Easy Steps

With a quarter of the planet’s population using social media regularly, having a social media marketing strategy is no longer optional. But just being online isn’t good enough when you have the world at your fingertips. Are you using social media platforms to their best potential?   Not sure? Maybe it’s time to conduct a […]

Insourcing VS Outsourcing Social Media and Community Management

If your brand’s community and social media management happens from 9 to 5 in a 24/7 world, it’s time to rethink your priorities. That’s like fire departments only putting out fires during daylight business hours. Ludicrous, right? Fire isn’t on the clock, and consumer opinion isn’t either. It’s difficult to staff a team for 24/7 […]

How to Plan Social Media Coverage When Your Team is on Vacation

As summer heats up, vacation time is a hot idea, but how do you take time off when social media never sleeps? Scour the interwebs and you’ll find all kinds of solutions offered in helpful blog posts, but as well-intentioned as these are, they’re often a best-case scenario. The bad news is, there are all […]

5 Questions Before Hiring a Community Management Company

When hiring a community management service company, don’t you think they should have a great community themselves? We think so. That’s why ICUC works hard to nurture our relationships and communities while adhering to best practices. We understand it’s tricky hiring for such an important service, so we want to help you understand what to […]

Social Media Monitoring vs Moderation: What’s the Difference?

They sound alike, but social media monitoring and social media moderation achieve different results. Both are critical in managing online communities. While their names imply a laser focus on social networks, the entire web should be included. Do you understand the potential behind content moderation and looking for mentions? Social Media Monitoring vs Moderation Social […]

OMG Facebook Is Down – What Should You Do?

On March 13, an estimated 2.6 billion people were horrified by being denied customer service engagement with brands for a full 24 hours, when the Facebook family of apps – including Instagram, Whatsapp, and Messenger – went down global worldwide. Ironically, it happened the day after the internet’s birthday. Just 30 years and one day […]

Helping Customers Where (and When) They Want

In his 26 years of digital strategy, Hall of Fame speaker Jay Baer has helped Fortune 500 brands shift into a web-driven world. That’s why we asked him to deliver our service strategy webinine. If you haven’t watched our nine-minute video, we recommend it, whether you’re already using ICUC’s services or not. The webinine introduces […]

5 Ways to Improve Customer Service with Chatbots

The old adage “time is money” goes two ways. In our hectic world, today’s consumers feel their time is invaluable. They’re looking for companies who respect that and make life easier for them. Helping that happen are chatbots, fast becoming a huge player in how companies meet consumer demands for quicker, simpler customer service. Those […]