Backed by AI social listening technology, we track, analyze, and optimize each brand, industry, and competitor mention.
Are you overwhelmed by the sheer volume of online conversation surrounding your brand? With our social media listening services, ICUC provides a best-in-class, AI-backed social listening strategy powered by skilled analysts. We monitor the social web for hidden brand mentions, competitive data, audience intel, company risks, and more. Choose the best tool for your team and secure valuable insights today.
Understanding conversations about competitors on TikTok can give brands insights into their competitors’ strengths and weaknesses, market positioning, and customer sentiment. This can inform strategic decisions, help identify market gaps, and develop unique selling propositions (USPs) that distinguish them from their competitors.
Companies want to monitor what's being said about their brand. This involves tracking mentions, sentiment analysis, and early identification of emerging crises or negative trends. By understanding these conversations, brands can manage their reputation effectively, address concerns, and engage with their communities.
TikTok is full of influencers, and brands want to collaborate with influencers to reach new audiences. Understanding TikTok conversations helps brands identify popular influencers in their industry or niche, gauge their influence through the engagement rates of their posts, and evaluate the authenticity and alignment of potential influencers with the brand's values and goals.
Brands can use TikTok to gather insights about consumer preferences, emerging trends, and product or service feedback. This includes monitoring how their products are being used, discussed, or reviewed on the platform. These insights can further drive audience-approved product development, targeted marketing strategies, and resonant content creation.
Brands can use TikTok to help identify themes and sentiments expressed by the community, offering insights into customer preferences and potential market trends. Companies can use this information to fine-tune products, adjust marketing strategies, and create more targeted content that resonates with the TikTok audience.
Social listening services encompass a wide range of online platforms, ensuring brands can track mentions, sentiment, and insights across all relevant channels. From Facebook and Twitter to Instagram and LinkedIn, these services provide a 360-degree view of your brand position in online conversation.
One of the most exciting additions to social media monitoring is TikTok. This rapidly growing platform is a goldmine of user-generated content and emerging trends. By including TikTok in your social media listening strategy, you can stay on top of the latest conversations and leverage insights for audience engagement, customer support, marketing campaigns, and more. Learn more about TikTok social listening services.
ICUC helps restaurant chain Chili’s to quickly identify & react to a valuable outreach opportunity using our 24/7 social monitoring service. In a recent TikTok video, a babysitter mentioned the kids “think I work at Chili’s, and I don’t have the heart to tell them that I don’t work for Chili’s…!’”. Within 24 hours, ICUC pitched this to Chili’s outreach team so they could “send swag and a uniform and everything to show the kids and ‘prove’ that she had a Chili’s job. It was so cool.”
25K Items moderated
14K mentions tracked
1K Escalations / mo (avg.)
Social listening is one of the fastest and easiest ways to see, track, and understand thousands of conversations people have about your brand. Social listening is worth it as it provides valuable insights into customer sentiments, industry trends, and competitive data, helping brands improve their strategies and engagement.
Social media listening is monitoring digital conversations to understand what customers are saying about a brand and industry online. Specialized, trained, and experienced ICUC analysts use third-party tools to track mentions, keywords, and sentiments across various social platforms and analyze the data to inform business decisions.
Our social media listening services cover a wide range of platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, blogs, forums, online reviews, and news sites. View the social media platforms we manage.
We ensure the privacy and confidentiality of data by complying with data protection regulations, using trusted and verified tools, using secure data storage methods, and implementing access controls to restrict data access to authorized personnel only.
Yes, social media listening can be extremely helpful in crisis management and brand reputation monitoring. ICUC provides real-time alerts on a scale and rating system to ensure brand leaders are aware of negative or inflammatory brand mentions. The strategic process in place allows brands to respond quickly and effectively to mitigate potential damage.
Businesses can use social media listening and monitoring tools to track brand mentions, analyze customer feedback, identify market trends, monitor competitors, and engage with their audience. This helps in making informed decisions, improving customer satisfaction, and enhancing overall brand strategy.
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