Digital transformation is happening and its implications reach industry-wide. From century-old category leaders to disruptive upstarts, everyone must adapt. Technology companies might feel immune—after all, it’s their technologies that are upending traditional business models. But technological prowess doesn’t ensure marketing success. Where technology used to dominate by nature of its industry-disrupting legs, now more is required. Your cohorts expect trust, personalization, and relevancy, and only through data-driven, authentic communication can brands achieve peak performance outcomes online.
As an extension of your A-team, ICUC “always-on” social media managers and marketers bring insight-rich, customer care to your global customers, so your teams can continue to innovate, create, and expand into new markets.
As seen with other technology brands, when a culture is created around your products, a community of raving fans will follow. ICUC’s suite of strategic services helps your brand create an authentic voice, so we aren’t just talking, we’re connecting with your audience at a human level to help you stay true to your values, mission, and trajectory.
Consumers want brands aligned to their cultural and ethical values. ICUC’s social listening solutions let you engage in a proactive and continuous conversation with your customers, so you can understand who they are, anticipate their needs, and attract trusting fans for life.
In the changing economy, trust, segmentation, and relevance are the true levers of your growth. Social media is the best way to activate them. ICUC gives you and other technology brands a way to know what your target markets are saying and asking for.
Ready to turn your social media channels into a force for your business’s success? We’re here 24/7 to engage your customers, build your reputation, manage any level of crisis, and more.
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