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Real-time, compliance-first social media care for pharma brands

Managing conversations while navigating oversight from the FDA, FTC, and state agencies can be overwhelming for in-house teams, especially when patients, caregivers, healthcare professionals, and regulators are online around the clock.
ICUC’s digital marketing services provide regulated-industry specialists with over 22 years of experience and live, multilingual agents to transform pharmaceutical social media from a high-risk challenge into a secure, insight-rich channel.

Overcome pharma’s social media challenges with ICUC

Brand Visibility

Always-on protection for patients and brands

Safety concerns can arise at any time. ICUC’s 24/7 command center monitors every mention, DM, and comment to verify adverse events quickly, remove misinformation, and flag sensitive conversations. Customers stay informed, regulators are satisfied, and your brand remains trusted.

Enhanced Customer Engagement

Stay compliant in a regulated environment

Pharma rules are costly to follow, but so are fines for non-compliance. ICUC reviews every interaction for FDA fair balance, MedDRA coding, and SOP alignment. We also document all activity in searchable archives to protect your brand from costly compliance issues and ensure audit-readiness.

Improved Lead Generation

Built for the pharmaceutical industry

From MLR approvals to physician roundtables, ICUC understands the nuances of pharma marketing. Our specialists are knowledgeable about HIPAA, privacy protocols, and HCP etiquette, ensuring that campaigns and community conversations run smoothly and compliantly.

Higher Conversion Rates

Build patient trust through community engagement

ICUC responds promptly to comments and reviews, tailoring your tone and approach to suit the specific forums, caregiver groups, or rare disease communities. We transform complex science into humanized, meaningful conversations that foster trust and cultivate lasting connections.

Higher Conversion Rates

Turn social listening into smarter decision-making

ICUC’s real-time social listening uncovers side-effect chatter, KOL sentiment, and competitor activity before traditional market research is conducted. Our dashboards deliver actionable insights for clinical, safety, and brand teams to react with speed and precision.

Higher Conversion Rates

Scale global engagement with multilingual expertise

The ability to communicate with anyone in need of pharmaceutical guidance is crucial. ICUC’s team works in 52+ languages, moderating and engaging patients worldwide. This ensures your brand is understood, trusted, and compliant across every region you serve.

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What success looks like with ICUC

  • Enhanced social presence through AI innovations and human expertise.
  • Dedicated pods for your brand, not rotating crews.
  • More than two sets of eyes on every post for higher quality.
  • Social media management with faster response SLAs and 24/7 coverage.
  • Operational rigor, reporting, monitoring, and leadership oversight.

Why ICUC?

With ICUC

  • Actionable insights from real-time pharma social listening and reporting.
  • Consistent brand voice with dedicated specialists on your accounts.
  • A clear view of the patient journey to identify unmet treatment needs.
  • Early issue detection that protects patients and strengthens brand trust.

Without ICUC

  • Missed adverse events from one-pass or inconsistent moderation.
  • Reporting gaps that leave you unprepared for audits or inspections.
  • Compliance lapses that could trigger FDA/FTC warnings or fines.
  • Overlooked patient and HCP feedback that slows product improvement.
Case Study 1
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CASE STUDY
Streamlining Brand Safety With a European Pharma Provider

By standardizing the process for monitoring drug brand safety cases and adverse events, ICUC digital marketing solutions helped a European-based global pharmaceutical company avoid fines and product recalls. ICUC identified and reported incidents across numerous languages, time zones, and markets within 24 hours.

90% Lines of business contacts

2,000+AEs reported annually

100%Audit scores from the brand’s pharmacovigilance team

Social media platforms supported

Every social platform brings unique compliance burdens and audience expectations. ICUC digital marketing services position your pharma brand where your target audience is most active, and protect each interaction with pharma-specific guardrails.

Linkedin

Share science with HCPs, ensure fair-balance content.

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Facebook

Moderate ads, triage AEs, maintain safe patient spaces.

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Instagram

Visual disease awareness with risk/benefit clarity.

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Youtube

Host webinars, educational content, and new product information.

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Reddit

Monitor forums, address patient and caregiver concerns.

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X (Twitter)

Track conferences and engage HCPs in real-time.

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Frequently Asked Questions

Direct-to-consumer advertising and detailing are no longer sufficient for the modern pharma sector. In the US and UK, up to 20% of physicians now refuse to meet with pharmaceutical sales reps. Through our comprehensive social media platform and customized strategies, ICUC gives you new ways to engage your target audiences.

Regulations make social media marketing a daunting challenge. With ICUC, you have a reliable partner that can guarantee response times and ensures your brand has near-perfect compliance with regulations.

Yes! With ICUC as your strategic partner, your company will produce compelling content that aids in decision support for physicians, provides education to policy-makers, and more. Drive strategic, relevant awareness with the right audiences on Facebook, Twitter, and other relevant, niche platforms identified through our analysis of your business.

In the pharmaceutical marketplace, the product is only part of the story. Branding, and the story that you tell, is increasingly important to market share. We let you transform social media data into new ways to broaden your reach and focus your message. With a stronger brand story at your side, we help you stay one step ahead of your competitors.

Our pricing model is based on several variables:

  • What volume of content do you need ICUC to manage?
  • What kind of response time (SLA) are you looking for?
  • What channels does ICUC need to manage?
  • Are responses scripted or unique based on situations?
  • Do you need publishing/scheduling services?
  • What are your goals?

As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started.

Product, price, place, and promotion — all adapted to align with proper medical communications, regulatory requirements, and patient-first messaging.

It defines compliant content workflows, monitoring processes, and escalation paths to enable meaningful engagement within FDA regulations, thereby improving your overall social media presence.

By relying on high-quality social media management with pre-approved content libraries, fair-balance statements, and trained moderators to manage rapid AE reporting and ensure compliance.

Combine proactive listening, timely escalation, and transparent communication to foster trust, enhance the patient experience, and comply with healthcare regulations.

Book a Free Consultation

Let’s Turn Interactions Into Growth.