Social Media for Food & Beverage

Food unites people: How ICUC amplifies your impact

ICUC is a global leader trusted by food and beverage brands to enhance online customer relationships.At ICUC, we go beyond standard social media management and strategies. We proactively cultivate & create them, with strategies tailored specifically for your food and beverage brand.

With 24/7 multilingual moderation, targeted strategies, and insights from millions of interactions, we help you drive loyalty, sales, and authentic growth — bite by bite. Through thoughtful, data-driven planning and nuanced online interactions, we help you deepen customer engagement, refine your brand persona, broaden your reach, generate meaningful leads, and foster loyalty.

How ICUC helps you with your food and beverage marketing services

Optimize customer service with speed and accuracy

Consistency and quality are the cornerstones of any strong social media. Rapid responses boost satisfaction and loyalty. ICUC’s 24/7 multilingual moderation agents resolve questions in minutes, deflecting support tickets and driving higher reservation and delivery conversions — no missed messages, even on weekends.

Transform your customer sentiment with top-tier review management

Reviews directly impact your brand’s bottom line. ICUC proactively manages and enhances your reputation in real time, transforming customer feedback into growth opportunities and increased sales.

Amplify brand awareness and engagement with community management

Reach food lovers everywhere and create a community. ICUC crafts customized content strategies using social listening and trend analytics, ensuring your brand stands out on social media and attracts customers who crave your offerings.

Surprise & delight to turn guests into loyal fans

Stay ahead of changing tastes. Create memorable moments that boost brand love. We proactively identify opportunities to surprise guests with personalized responses — transforming casual diners into lifelong ambassadors.

People enjoying content together on a phone

What success looks like with ICUC as your food & beverage social media agency

Increased engagement rates.
Access TikTok’s vast user base
Driven positive sentiment and sales.
Fast guest response times across every platform.
Scalable strategy across locations.

Why ICUC?

With ICUC

Deliver immediate, attentive customer support that elevates the guest experience.
Leverage real-time data insights to clearly measure and grow return on investment (ROI).
Keep a consistent, engaging brand voice across every platform.

Without ICUC

Struggle to maintain engagement as your business grows.
Face online crises unprepared and exposed.
Miss critical insights from limited visibility and poor social media management.

CASE STUDY

Uplifting Sentiment for a Global Tea Brand with Integrated Social Approach

With hundreds of thousands of conversations annually, this renowned tea brand with more than 100 years of history brought in ICUC to refresh their social media strategy, promote positive dialogue, and stay relevant in the competitive marketplace.

↗︎ 36% shift in positive sentiment in past year

↗︎ 18% follower growth YOY

Food and beverage social media services

Social media is the virtual front door to your restaurant or beverage brand, shaping perceptions before a customer ever steps foot inside. ICUC’s specialized services for the food and beverage industry ensure your online presence not only captivates but also converts casual followers into loyal patrons.

Social media moderation

Provide diners and customers with a welcoming online experience by promptly removing inappropriate or damaging content. This maintains a consistent and inviting atmosphere in digital spaces that reflects your physical locations.

Social listening

Gain real-time insights into customer sentiment, trending topics, and emerging preferences. This enables you to adjust menus, promotions, or communications quickly and stay ahead of competitors.

Social media strategy

Craft strategic, data-driven campaigns designed specifically for food and beverage audiences. Showcase culinary creativity, promote new menu launches, seasonal specials, or events. Drive measurable foot traffic and sales growth.

Community management

Nurture meaningful connections to lead to repeat visits. Actively engage customers through authentic conversations and interactions, from addressing dining experiences and answering inquiries to proactively celebrating your guests.

Review management

Quickly and professionally respond to customer reviews across platforms, demonstrating your commitment to exceptional service. Turn feedback into opportunities to enhance your offerings and establish a stellar reputation in your community.

Social Media Strategy

Social Listening

Gain real-time insights into customer sentiment, trending topics, and emerging preferences. This enables you to adjust menus, promotions, or communications quickly and stay ahead of competitors. Learn more.

Social Media Moderation

Community Management

Review Management

Regulated-Industry Specific

We protect the health and safety of your customers, patients & physicians. Learn more.

Consumer Insights

Understand the nuanced needs and behaviors of your customers across the web and social. Learn more.

Digital Customer Care

Obtain full-service digital customer service coverage specific to your channels. Yes, even on holidays. Learn more.

Engage your customers where they dine, discover, and review. ICUC helps your food and beverage brand shine on the platforms where culinary conversations happen.

TikTok

Share food trends and attract new diners.

Facebook

Boost local reach and drive foot traffic.

Google
Business

Boost local reach and drive foot traffic.

Yelp

Manage reviews and build lasting trust.

Tripadvisor

Respond fast with updates and interactions.

X (Twitter)

Respond fast with updates and interactions.

Frequently Asked Questions

How is social media changing the food industry?

Since the rise of social media, every one of your consumers has become a food critic with a powerful following. Poor customer experiences will come back to bite your business more than ever before. It’s crucial for food and beverage companies to employ unique and strategic marketing tactics to capture the attention of today’s consumer.

Can you protect us from a crisis online?

Social never sleeps, and a PR crisis can strike anytime, especially in the food industry. ICUC is ready to take informed action on millions of conversations, 24 hours a day, 365 days a year. Our global team of moderators watches your brand around the clock, protecting your company against potential crisis before a situation ever arises.

Will you assist us in keeping up with trends?

ICUC has a suite of tools to help you listen to your audience and uncover insights. From there we transform social media data into actions. Get informed and stay ahead of your competition.

What social media channels should my brand focus our marketing on?

The answer to this question depends heavily on several factors, including specific market sector, brand story, corporate regulation, and your unique audience segments. ICUC will utilize our custom reporting solutions to help determine which social media platforms your brand will benefit from the most.

Which social media is best for food businesses?

That depends on your market, brand story, regulations, and audience. Instagram, YouTube, and TikTok stand out for their visual appeal and engagement. Facebook and Pinterest also offer strong opportunities to connect with diverse audiences.

How much should you pay a social media agency?

Costs vary based on your goals and the scope of services. Monthly rates differ depending on whether you need full-service management or select solutions. For a detailed quote tailored to your needs, contact us directly.

How do you price your services? What is your pricing model?

Our pricing model is based on several variables:
- What volume of content do you need ICUC to manage?
- What kind of response time (SLA) are you looking for?
- What channels does ICUC need to manage?
- Are responses scripted or unique based on situations?
- Do you need publishing/scheduling services?
- What are your goals?

As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started.

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