ICUC

Pharma Case Study

Successful pharmacy
compliance on social media

THE CLIENT

Publicly-traded multi-national pharmaceutical company based in Europe

Our client is a publicly-traded multi-national pharmaceutical company based in Europe. Their operations are massive in scope—globally they have over 100,000 workers. And with over $50B in revenue per year, they are one of the world’s top ten pharmaceutical companies. ICUC worked with three different functional teams. These were the social media managers, the risk management team and the local markets team.

THE CHALLENGE

Heavy regulations and diverse audience

Pharmaceutical companies need to be creative when communicating with their customers. They have different audiences with different needs. While social media should make messaging easier, its scope and scale make it a challenge to navigate. A jungle of regulations makes it even trickier.

Realities of the industry

48

% viewed increasing sales through social media as their number one priority

50

% of companies would take action if faced with a social media crisis

43

% of pharmaceutical companies manage over 1,000 pieces of UGC per month

Our custom solutions

Community Management

Our client activated ailment groups through ICUC’s community management services. Unbranded social media pages on Facebook helped them build rapport and start conversations. Once a community was established, our client could learn which messages were driving continued engagement. We worked directly with our client’s social media team to optimize their content.

Social Listening

Regulatory compliance is critical. The risk management team trusted ICUC to listen around the clock and meet regulatory guidelines. ICUC listened for adverse events shared on social media—across any channel, including those not owned by our client—and reported them to the FDA within 24 hours.

Custom dashboard reporting

Live social media dashboards gave our client an executive overview of social performance. They could see which campaigns were succeeding and could track the real time activity of online communities. ICUC also provided periodic reporting and analysis.

Campaign results

Our client can scale without having to worry about being overwhelmed

24/7/365 coverage of their online communities. Our global team works weekends, evenings, holidays and during periods of high or crisis traffic.

Revenue growth at locations due to increased foot traffic

Better review scores and ratings

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Ready to talk?

Schedule a free consultation

Ready to turn your social media channels into a force for your business’ success? We’re here 24/7 to engage your customers, build your reputation, manage any level of crisis, and more.

I hit submit. What happens now?

  1. You should expect to hear from a of our Customer Care team within a few business days.

  2. We provide a free consultation of your social media challenges, and how we can offer value.

  3. Once partnered, our team begins our 4-step onboarding process to build a custom program addressing your specific needs.

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