How Social Media Affects International Business
Discover the impact of social media on global business and explore its implications for international markets.
Looking to explore social media beyond Facebook, Instagram, and Twitter? Meet Pinterest, an underrated social media giant with over 400 million monthly users.
Imagine a platform where your brand boosts SEO, drives website traffic, and shares content through impactful visuals. That’s Pinterest for businesses. In a world full of text, Pinterest’s visual appeal stands out, attracting users looking for inspiration.
Businesses use Pinterest to showcase their products and services in an engaging way, connecting with users ready to consider purchases. The real success comes from combining organic engagement with a strategic approach on Pinterest. This platform can significantly increase brand visibility and connect directly with consumer interest, offering numerous possibilities for innovative businesses.
Table of Contents
Audience research and targeting
Pinterest is great for gathering consumer data, and focusing on user interests to aid in audience research and targeting. Identifying your ideal audience using Pinterest searches and boards offers insights into potential customers, helping tailor content to their tastes.
We utilize social listening, paired with Pinterest’s search to discover trending topics and categories relevant to your audience’s interests. The platform’s audience insights and Pinterest Analytics tools help fine-tune your targeting, making sure your content gets seen by the right people. Learn more.
Content planning and creation
‘Engagement is key’ holds true on Pinterest, where real interactions boost visibility. Focusing on genuine connections by engaging with comments, repinning relevant content, and leveraging Pinterest analytics to understand your audience can enhance performance. Organic engagement stems from knowing what your audience needs and likes, and encouraging them to interact, visit your site, or buy.
Competitor analysis
Pinterest allows you to observe competitor behavior and performance on the platform. By identifying top-performing content and engagement strategies within your industry, you can glean valuable insights into what works and what doesn’t.
Perform a thorough analysis of your competitors’ Pinterest presence. Pay attention to their boards, content types, Pin cadence, and engagement rates.
Keyword research and optimization
Pinterest is, at its core, a search engine. Optimizing your Pins and boards for Pinterest search is critical to ensure your content surfaces when users are actively seeking it. With social media moderation tactics, research high-volume, low-competition keywords, and incorporate them into your Pin descriptions and board titles.
Pinterest Analytics
Regularly monitor metrics like impressions, saves, clicks, and close-ups. Pay attention to which types of engagement tactics perform best and at what times. Use audience sentiment testing to refine your content and see what resonates most with your audience. Analytics empowers you with the insights needed to evolve your strategy and drive tangible business results.
Our social media experts are ready to supercharge your social platforms. Book a meeting to learn more.
High-risk community escalations that mitigated crisis
Countless surprise and delight campaigns
Across social, over 25,000 items moderated, 14,000 mentions tracked, and 1,000 items escalated per month, on average
• Hiring a large social listening team with aligned values
• Knowing how to optimize User Generated Content (UGC)
• Social media crisis support during the COVID-19 crisis
• ICUC’s strong “big brand” background
• Fast integration into ICUC’s platform-specific social listening tools
• 24/7, culture-driven customer care capabilities
Pinterest offers a unique blend of social sharing and search capabilities, making it a valuable platform for brand discovery and commerce. With its visually-driven content model, Pinterest is an ideal space to showcase products via social media selling, tell brand stories, and inspire engagement. Plus, its high rate of referral traffic and transactional intent among users make it a business-friendly environment.
Engaging content on Pinterest is often educational, inspirational, and actionable. It should visually represent your brand’s identity while providing value to your audience. Consider using high-resolution images, creating step-by-step guides, and incorporating calls-to-action to drive user interaction.
Pinterest Analytics is your one-stop shop for tracking the performance of your Pins and boards. Metrics such as impressions, saves, clicks, and engagement rates can help you understand how your content is resonating with your audience. Additionally, you can track website traffic and conversions resulting from Pinterest referrals using third-party analytics and Pinterest social listening tools.
Promoted Pins is a paid advertising solution on Pinterest that allows you to boost the visibility of your content to a targeted audience. You can select Pins from your profile to promote, set campaign objectives, define your target audience, and choose a budget and schedule for your ads. Promoted Pins can help you increase brand awareness, drive traffic, and encourage purchases.
Engagement is key on any social platform, and Pinterest is no exception. Respond to comments on your Pins, follow your top Pinners, and like and repin content that aligns with your brand. Actively curate your boards and participate in group boards to foster community spirit and interaction around your brand and its content.
Building a community on Pinterest involves consistently sharing content that reflects the values and interests of your audience. Create group boards where your followers can contribute, host contests or challenges, and encourage user-generated content. By fostering a sense of belonging and interaction, you can turn your followers into a passionate community that advocates for your brand.
Ready to turn your social media channels into a force for your business’s success? We’re here 24/7 to engage your customers, build your reputation, manage any level of crisis, and more.
Discover the impact of social media on global business and explore its implications for international markets.
Building an international social media marketing strategy can help your brand grow & connect with diverse audiences globally.
Learn how to craft a global social media strategy to drive growth and reach a wider audience with our comprehensive guide.
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