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blog 2017-02-23T16:46:28+00:00

Harnessing the Power of UGC to Drive Sales

US marketers are projected to spend $16.2 billion in social media advertising by 2019 (Forrester Research). Brands are spending time and resources curating content, sharing and interacting with potential customers [...]

Social Media Video Marketing Trends in 2017

Video has become a powerful tool for brands to tell stories that engage with their audiences. Considering that Facebook recently paid media companies $50 million to produce live videos on [...]

Twitter Usernames Dropped From Character Limit

New changes are coming to Twitter, giving users more room for discussion within 140 characters. If you're an avid Twitter user, you are familiar with the frustrations of replying to [...]

Should Human Moderation Be Replaced by Bots?

For nearly two decades, brands have been using social media platforms to educate and interact with customers and prospects online. Eventually, this communication turned into “community building” and has become [...]