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blog 2017-02-23T16:46:28+00:00

The Year Social Media and ROI Converges for Brands

Both brand generated content (BGC) and user generated content (UGC) are converging - leaving marketers to wonder how to leverage social generated content to increase consumer engagement - and ultimately [...]

5 Reasons You Shouldn’t Ignore Yelp Reviews

In a smartphone-connected world, peer review sites like Yelp are becoming ever more important for customers choosing where to spend their money. A few years ago, a negative Yelp review [...]

Harnessing the Power of UGC to Drive Sales

US marketers are projected to spend $16.2 billion in social media advertising by 2019 (Forrester Research). Brands are spending time and resources curating content, sharing and interacting with potential customers [...]

Social Media Video Marketing Trends in 2017

Video has become a powerful tool for brands to tell stories that engage with their audiences. Considering that Facebook recently paid media companies $50 million to produce live videos on [...]