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Social Media Video Marketing Trends in 2017

Video has become a powerful tool for brands to tell stories that engage with their audiences. Considering that Facebook recently paid media companies $50 million to produce live videos on [...]

Survey Says – What Social Media Taught Us in 2016 – Part 2

Social media has found itself in a time of fast evolution. This quick progression of platforms, tools, and consumer expectation has left many companies gasping for air and grasping at [...]

Survey Says – What Social Media Taught Us in 2016 – Part I

It was a conversation heard around the world. On the top floor of Waterstones, a bookstore in London, UK, a Texan visiting on vacation was innocently thumbing through the pages [...]

Black Friday and December Holiday Shopping Report Infographic

Black Friday, Cyber Monday and the December Holiday Season is most often the bread and butter for brands both online and with brick and mortar locations. On Black Friday alone,  74.2 [...]

Social Media Trends in 2017 You Need To Prepare For

The New Year is looming, and social media trends in 2017 are evolving faster than ever before. From Snapchat’s new name - Snap - to Twitter’s fatiguing numbers, it is shaping [...]

Twitter Usernames Dropped From Character Limit

New changes are coming to Twitter, giving users more room for discussion within 140 characters. If you're an avid Twitter user, you are familiar with the frustrations of replying to [...]

Should Human Moderation Be Replaced by Bots?

For nearly two decades, brands have been using social media platforms to educate and interact with customers and prospects online. Eventually, this communication turned into “community building” and has become [...]

Preparing Your Social Media Team for the Holiday Season

December for most is about presents and holiday cheer, but for social media or community managers, it's a season of frenzy. Thats why now is the perfect time to start planning your [...]

What Happened on Social Media During “The Big Event”

We were all glued to "The Big Event" during the month of August, just as much as we were glued to our smartphones to engage with athletes and fellow supporters around [...]

What the new Instagram Stories means for Snapchat

In summation: a lot, and not very much at all. Let me explain. The new Stories feature on Instagram lives at the top of your feed, and allows users to [...]

The Impact of Reviews on Your Brand

If a customer or client has a negative experience with your brand, what is the level of risk and the impact of reviews? Surprisingly - a lot.  We pulled together some [...]

5 Things You Need To Know About the New Twitter Dashboard

Twitter has launched a new app called Dashboard that makes it easier than ever for businesses to manage their accounts and overall strategy. The best part of this new Twitter [...]