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blog 2017-02-23T16:46:28+00:00

The Year Social Media and ROI Converges for Brands

Both brand generated content (BGC) and user generated content (UGC) are converging - leaving marketers to wonder how to leverage social generated content to increase consumer engagement - and ultimately [...]

5 Reasons You Shouldn’t Ignore Yelp Reviews

In a smartphone-connected world, peer review sites like Yelp are becoming ever more important for customers choosing where to spend their money. A few years ago, a negative Yelp review [...]