Posterscope wins Social Media Award with Coca-Cola & ICUC
Nicole van Zanten
Social Media Award Announcement!
Posterscope, ICUC's sister agency within the Dentsu Aegis Network, has won a social media award: ‘Best Integration with Social Media’ at the Mediapost Digital Out Of Home awards for Coca-Cola's 'What’s In A Name' project. ICUC's collaboration fueled social data and engagement, gathering 42k campaign mentions and generating 350m impressions in 110 countries.Learn more about partnership on Social Media with Coca-Cola below:
To help Posterscope win 'Best Integration with Social Media’ with Coca-Cola, we used our social data and community management offering to:- Help inform which names should be pre-loaded onto the digital screens
- Respond and engage with users in real-time, while sending users images of their names on the Times Square big screen
- Measure success through a campaign social insights report.
About the Author
Nicole van Zanten
As Chief Growth Officer at ICUC, Nicole leads global growth across marketing, client success, and business development. With over 15 years of leadership in social media, content strategy, and digital transformation, she brings a unique mix of creative vision and operational rigor to building high-performance teams and sustainable revenue growth.