Posterscope wins Social Media Award with Coca-Cola & ICUC

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Social Media Award Announcement!

Posterscope, ICUC’s sister agency within the Dentsu Aegis Network, has won a social media award: ‘Best Integration with Social Media’ at the Mediapost Digital Out Of Home awards for Coca-Cola’s ‘What’s In A Name‘ project. ICUC’s collaboration fueled social data and engagement, gathering 42k campaign mentions and generating 350m impressions in 110 countries.

Learn more about partnership on Social Media with Coca-Cola below:

To help Posterscope win ‘Best Integration with Social Media’ with Coca-Cola, we used our social data and community management offering to:
  • Help inform which names should be pre-loaded onto the digital screens
  • Respond and engage with users in real-time, while sending users images of their names on the Times Square big screen
  • Measure success through a campaign social insights report.

Learn more about the awards here.

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