Your brand has negative Yelp reviews? Here’s what to do.
In a perfect world, you’d run your business and all your customers would love you for it. Unfortunately, we live in reality-world, where such bliss
Our blog shines light on community management and all things social.
In a perfect world, you’d run your business and all your customers would love you for it. Unfortunately, we live in reality-world, where such bliss
When Twitter arrived on the social media scene in 2006, the 140 Twitter character limit was a sign of panic for many. And for the
Walking into Costco mid-summer can be a rough seasonal adjustment if you stumble unexpectedly onto their aisles of Christmas decorations. “But it’s summer!” you think. “It’s
In business, if you’re not ahead of your competition, you’re behind. This has been true ever since the Industrial Revolution. Early adopters of technology generally
Consumer adoption of mobile devices and local search has impacted the hospitality industry, arguably more than any other sector. Within the online mobile experience, local
16 years ago, when we began what is now ICUC Social, we believed that what we were doing was special. It was different. It was
Both brand generated content (BGC) and user generated content (UGC) are converging – leaving marketers to wonder how to leverage social generated content to increase
In a smartphone-connected world, peer review sites like Yelp are becoming ever more important for customers choosing where to spend their money. A few years
In a move sure to please marketers and shoppers alike, the new “Instagram Shopping” feature is rolling out to American apparel, beauty, and accessories brands.
Just like those tearaway sweatpants, in-house social management is a trend that’s dying. And for good reason. Up there with rules like, “On Wednesdays, we
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