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Author: Caroline Brisset

Caroline Brisset is a Content Writer and Content Specialist at ICUC. She is also doing freelance content writing and translation, in both French and English. Passionate about words, their sounds and their meaning, Caroline is creating a little bit more magic everyday right from Quebec, Canada.

Should Your Brand Outsource Community Management

Community management is now an expectation from customers. It’s the perfect opportunity to connect with them. If customers have a positive experience, they’ll drive new business and create more opportunities.

Best Practices for Social Media Listening

professional social media manager

The process of monitoring online conversations and collecting data from different social media networks is called social media listening. The best approach? Know your target audience and business goals. From that point, you can take a look at your resources to find the best way to achieve those goals. Tools or a social listening service may come in handy to get you started.

Overcoming the Challenges of Audio Moderation

Audio moderation is social media and digital moderation specific to audio and video, or any sound that flows through channels, such as TikTok and Facebook Live Audio. Moderating audio content has become increasingly difficult, as platforms push short videos with many interaction styles, from stickers to captions to songs to text overlays.