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2024 Data-Driven Personalization in Marketing

2024 State of Data-Driven Personalization in Marketing: Opportunities & Challenges in AI, Social Media & More In the ever-evolving world of digital marketing, there’s a superpower that’s been a game-changer for giants like Amazon and Netflix—data-driven personalization. It’s the not-so-secret sauce that transforms customer experiences and propels brands to success. But for many marketers, it’s […]

Moderating Social Posts on Trump’s Indictment

On Thursday, March 30th, news of former U.S. President Donald Trump’s incoming indictment broke across the internet. Conversation volume across each of our client accounts drove through the roof. Due to the heightened polarity around Donald Trump’s media presence, ICUC deemed this spike a conversation volume crisis. In these instances, the two most important components […]

How Boston Pizza Improved Guest Experiences

Case Study As Canada’s #1 casual dining brand, Boston Pizza has been serving communities in 400+ franchisees based from coast to coast since opening its first location in Edmonton, Alberta in 1964. Serving over 40 million guests each year, the company noticed a discrepancy between its in-person customer relationships and the online ones. The gap […]