Every follow, click, and comment matters. Elevate your brand and gain a competitive edge by taking a targeted, results-driven approach to social media management.
Social media moves fast, and each platform has its behaviors, challenges, and opportunities. With over 20 years of experience as a leading social media strategy agency, ICUC crafts social media strategies that adapt to changing trends and algorithms, ensuring your brand has maximum impact on each platform.
Our team balances platform-specific insights and best practices while creating comprehensive strategies that tell a cohesive and consistent story, elevating your brand’s presence on every channel.
Consistency and quality are the cornerstones of any strong social media strategy, and getting those two things right every time will translate into powerful results for your brand. But, consistently creating and sharing engaging, original content across all of your platforms that is targeted to your audience and aligns with your company’s wider strategic goals and growth plans is not easy. ICUC helps capture your audience’s attention, increasing brand visibility and positioning your brand at the forefront of your industry.
We never post just for the sake of posting. We create results-driven social media strategies for our clients that lead to meaningful, measurable results, and customer engagement is at the top of that list. At its best, social media is the perfect opportunity to spark conversations with your audience and customers to build a sense of community around your brand. But this is only achieved through thoughtful, strategic content creation and proactive community management.
Likes and shares are nice, but we don’t hang our hats on vanity metrics. Social media is a powerful tool for lead generation and business growth. Our targeted, strategic approach helps our clients attract, nurture, and — most importantly — convert users, turning your followers into actively engaged customers and loyal ambassadors for your brand. And, we help you demonstrate this bottom-line ROI back to the business, providing the data and insight you need to show results.
We turn qualitative social media engagement into tangible business results. As an extension of your team, we align your social media strategy with your overall marketing goals, creating content and campaigns and generating insights that draw a clear, strong line between your social media presence and conversion rates. Whether it’s increasing website visits, form submissions, content engagement, demo requests, or sales, we move the needle on the metrics that matter to your team.
Social media is one of the most valuable channels for customer insights and behavior data, and social listening can help you access these valuable data points. We provide you with a deep understanding of your audience’s preferences, pain points, and behaviors, as well as benchmarking data so you can see how your brand is performing compared to competitors in your space. These insights don’t just help guide your approach to social media, but they can also contribute to the overall strategy of the business.
With over a decade of social media strategy management, our team of social media experts has a deep understanding of the unique needs and best practices across every major social media platform. Our comprehensive approach supports every aspect of your social media presence, from strategy development to content creation, community management, campaign management, analytics, and social listening.
Our team of global social experts is on hand 24/7 with the ability to work in over 50 languages across any time zone to develop engaging, platform-specific content that reflects your brand’s unique voice and inspires your audience to take meaningful action. And we tie all of this together by aligning our social media strategy with your goals, ensuring that whatever happens on social media always drives tangible, relevant results for your team and the business.
With hundreds of thousands of conversations annually, this renowned tea brand with more than 100 years of history brought in ICUC to refresh their social media strategy, promote positive dialogue, and stay relevant in the competitive marketplace.
➚︎ 36% shift in positive sentiment in past year
➚︎ 18% follower growth YOY
All services and solutions are customized to your unique needs – from playbook and audit development, to competitor and industry analysis. We’ll work alongside you and your team to deliver strategic services that support your department KPIs.
Without an expert understanding of what type of social content drives engagement and conversions in your industry, a general social strategy will not be effective. It’s essential to have tailored plans and solutions that target your audience in order to see increased ROI and new leads.
It’s nearly impossible for one person to tackle social media. Social strategy requires a team of experts that understand the brand, the medium, and how consumers are engaging online while being available 24/7. That’s a lot to take on without a partner. With our global scale, we can localize and translate your content into 30+ languages worldwide. Moreover, it’s expensive to try and execute in-house. By partnering with us, your costs are reduced and you have a dedicated team providing engagement and strategy content services.
A global social marketing agency like ICUC provides ongoing social media services that include social media monitoring, social listening, content creation, strategy development and implementation, and more.
It depends. ICUC will determine which platforms will work best for your company by combining strategic competitor analysis, industry-specific research and information on your customer base from your internal team. We can then build and execute custom social media campaigns that will reach and convert your unique audience into brand loyal customers.
Social media insights to your inbox
We take the most important developments and turn them into a curated, easily digestible newsletter delivered to your inbox quarterly.
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127 Rue Saint-Pierre, Montréal, QC H2Y 2L6
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