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Social Media Management Glossary of Terms

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A

Audience Analysis

Audience analysis in the context of social media is the process of systematically gathering and interpreting data about...

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B

Behavioral Targeting

Behavioral targeting is a digital marketing strategy that uses data collected from an individual's online behavior to display...

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C

Community Building

Community building in the context of social media refers to the process of creating and nurturing a network...

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Community Building

Community building in the context of social media refers to the process of creating and nurturing a network...

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Community Management

Community management is the practice of building, growing, and maintaining an online community around a brand or interest...

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Compliance Management

Compliance management is the process by which organizations ensure that their use of social media adheres to the...

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Consumer Insights

Consumer insights involve the interpretation of data on customer behaviors, motivations, and preferences, gathered from both direct and...

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Content Curation

Content curation involves the process of discovering, gathering, and presenting digital content that is relevant to a particular...

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Content Moderation

Content moderation is the process of monitoring and managing user-generated content on digital platforms, particularly social media, to...

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Cost per Click (CPC)

Cost Per Click (CPC) is a digital advertising pricing model used across social media platforms, where advertisers pay...

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Customer Experience Management

Customer Experience Management (CEM or CXM) is the process by which an organization tracks, oversees, and optimizes all...

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Customer Retention Rate

Customer retention rate is a key performance indicator (KPI) that measures the ability of a company to retain...

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Engagement Rate

Engagement rate is a metric used to gauge the level of interaction that content receives from an audience....

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Organic Growth

Organic growth in the context of social media refers to the natural and unpaid increase in a brand...

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Risk Mitigation

Risk mitigation is an essential strategy to manage and reduce adverse effects associated with various risks, particularly prominent...

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Share of Voice

Share of Voice (SoV) is a key metric used in social media marketing to quantify the extent of...

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Social Listening

Response time in social media refers to the duration for a brand or individual to reply to a...

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Social Media Content Creator

A social media content creator is an individual or entity that crafts and shares multimedia content such as...

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Social Media Metrics

Social media metrics are data points that measure the performance and impact of your content on platforms such...

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Tagging

Tagging refers to the process of creating a hyperlink to another user's profile within a piece of content...

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Trend Analysis

Trend analysis, also known as time-series analysis, is a statistical technique used to identify patterns in data over...

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Vanity Metrics

Vanity metrics refer to data that may appear impressive at first glance but offer little to no insight...

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Viral Marketing

Viral Marketing is a strategy businesses use to promote a product or service through existing social networks and...

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