Track conversations about your brand, competitors, and marketplace.
Social Listening and Reporting
Our Social Listening tools are powered by skilled analysts who monitor the social web for risks, opportunities, and competition, accelerating engagement and supporting the embodied vision of your brand.
How does social media listening work?
Our integrated set of social media listening tools help track mentions of your brand, across the digital landscape. With a combination of technology and human experts, we monitor the social web for:
risks
opportunities
competition
sales leads
trends
sentiments
Our team of social media experts sort through a variety of metrics, including:
sentiment
location
demographic information
impressions
reach
clicks
video views
online mentions
We provide your company with customer reporting, analytics, and strategic, data-driven advice on improving engagement. We have the ability to build reports around your:
campaigns
influencers
audiences
competitors
industries
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Listen
Analyze
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Why Big Brands
Love Us
We’ve been able to take advantage of so many surprise and delight opportunities that have become content executions because of ICUC. They pay such close attention to individual voices and nuanced conversations.
The Opportunity:
“On TikTok, ICUC found a woman speaking about the kids she babysits for. She said, ‘They think I work at Chili’s, and I don’t have the heart to tell them that I don’t work for Chili’s – I work for them!’”.
"ICUC was able to pitch this over as an opportunity to Chili’s within 24 hours. Chili’s outreach teams “were able to send swag and a uniform and everything to show the kids and ‘prove’ that she had a Chili’s job. It was so cool.”
Luz Bickert, Senior Marketing Manager Chili’s
Customer Engagement:
The benefits of social media listening.
Identify and enact new opportunities for growth in an already engaged audience.
Test and refine marketing strategies before full market implementation, ensuring optimal growth.
Monitor social conversations around the clock, and convert them into engagements and User Generated Content.
Generate fresh leads and new company insights through social intelligence data.
Ready to turn your social media channels into a force for your business’s success?
We’re here 24/7 to engage your customers, build your reputation, manage any level of crisis, and more.
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