If the medium is the message, then where does that put social media? It’s equal parts input and output. It’s marketing, PR, and customer service all rolled into one. And for some reason, the media industry struggles to win in this multi-dimensional space. Brands spend millions of dollars on campaigns that fizzle out. Or if they do get traction, are impossible to measure in terms of ROI.
ICUC helps media companies make sense of this multi-dimensional space. Our comprehensive social media platform gives you a scalable team of social media experts who can represent your brand 24/7/365.
The only way to understand your audience is to listen. ICUC’s team of social media experts will uncover conversations about your brand. Connect with customers and get the results you need.
Uncovering ROI in social media can make you feel like you’re stuck in a maze. ICUC helps media companies navigate the social media labyrinth. Our social media experts work around the globe and listen 24/7. We have social media intelligence so you can find true ROI from your programs.
A big audience is good - the right audience is better. ICUC helps companies understand the difference between a follower and a fan. We listen so you can see the entire social customer journey - and activate the right people at the right time.
Audiences today consume content in many formats, often at the same time. But being multi-channel means consistent, quality content - in a single brand voice - across the world in every time zone. ICUC is the only company up to that challenge. We become brands online, so you can focus on what matters.
If you only look at "owned" channels, you’re only seeing part of the picture. ICUC helps you consolidate your social media data and see the entire customer journey. Through research and insights, we help you target segments most likely to convert.
Social media is the beginning of a conversation. ICUC can help you leverage user generated content (UGC) to drive authentic conversations across the social web. We connect you with brand ambassadors and influencers matched to your business goals and target audience.
Your customers exist in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.