In a recent study, 57% of consumers who chose a particular healthcare facility were "strongly influenced" by that provider’s social media presence. Another report finds that 60% of doctors rely on social media to improve quality of care. So why do so many healthcare companies just use social media as a PR tool? These examples show that social media is a way to influence your consumers and improve patient outcomes. But to see a return on social media programs, healthcare companies many need to rethink the role of social media in their marketing programs.
ICUC helps healthcare companies find better outcomes with social media. Our comprehensive social media platform extends your capabilities with a team of social media experts who represent your brand 24/7/365.
The only way to understand your audience is to listen. ICUC’s team of social media experts will uncover conversations about your brand. Connect with consumers and get the results you need.
Social media isn't just a PR tool. ICUC helps healthcare companies make the most of your social media data. You are probably privy to valuable social media data without realizing it. ICUC integrates this data so you can derive insights that lead to better business outcomes.
Healthcare consumers are more empowered than ever. They do research, read reviews, and seek out perspectives. To ensure that consumers choose them, ICUC can help healthcare companies proactively manage their reputation on social media and review marketplaces.
There are many voices in healthcare. Physicians, insurers, manufacturers, and pharmaceutical companies must connect with different groups. ICUC lets you target specific segments through our powerful research and insights tools. Better understand your audience and drive conversions.
Patient-provider boundaries prevent one-to-one connections in public forums. How can such a regulated industry foster authentic connections online? ICUC has expertise in many regulated industries. We can develop a content strategy based on social media data, research, and insights to engage your audience.
Social media can be a powerful public health tool, but most medical information online is unreliable. It takes resources to ensure factual content on the social web. ICUC provides social media moderation through a global team of over 600 experts. We will comply with regulations and seek out potentially damaging content.
Your customers exist in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.