Marketing is about getting the right message, to the right audience, at the right time. For the finance industry this proposition is easier said than done. Your audience is not a homogenous group. From retail to institutional, and everything in between, audience segments couldn’t be more different. Most challenging of all: the “right time” on social media is all the time. Consumers today won't tolerate waiting before getting a meaningful response from a brand. Banker’s hours don’t cut it online.
ICUC helps financial brands make the most of social media. Our comprehensive social media platform extends your capabilities. We give you a scalable team of social media experts who represent your brand 24/7/365.
The only way to understand your audience is to listen. ICUC’s team of social media experts will uncover conversations about your brand. Connect with customers and get the results you need.
Of all the losses from the financial crisis of 2008, consumer trust is perhaps the most challenging asset to restore. ICUC's research tools help you better understand your audience. Use ICUC’s insights to build strong social communities and actually connect with your audience online, instead of talking at them.
When companies are bogged down with moderation, social media management, and content publishing there isn't much time left to innovate. ICUC’s act as a second social mind for our clients; we become an extension of your capabilities. This gives you the breathing room to develop content plans and ideas.
In finance every audience is different and needs a different message. ICUC helps you target specific audiences on social media. We use social listening to find customer issues across the entire web. We respond to customers on behalf of your brand—faster than most in-house teams can.
By tracking your audience across millions of micro-interactions, ICUC learn what motivates your audience. You can then use these audience-specific insights to improve your products, convert new audiences, or engage niche segments you’ve never been able to access before.
To see ROI on social media financial companies must read the writing on the proverbial wall. ICUC can unlock a trove of valuable social media data about you current and future customers. It’s more powerful than traditional research methods, less expensive to acquire, and you can get it in real time.
Your customers exist in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.