Where would the entertainment industry be without focus groups? Every team has used this trusty research method at one point or another. But today’s audiences (and tomorrow’s, for that matter) demand a different approach. They are more distractible yet discerning. They have limitless options and get to be hyper-choosy about them. They are awash in an ocean of endless content—and play the role of creator as well. This is the era of the unfocused consumer—and the methodologies of yesteryear won’t do.
ICUC helps entertainment brands navigate social media as a content channel and a new dimension for market research. We give you a scalable team of social media experts who represent your brand 24/7/365.
The only way to understand your audience is to listen. ICUC’s team of social media experts will uncover conversations about your brand. Connect with customers and get the results you need.
It’s nice to have followers, but what you need is motivated consumers. ICUC helps you turn fans and followers into customers. Get insights about your audience through social listening and then develop a strategy to inspire customers.
Some companies invest time and money into social media, but they can’t quantify their results. We have the listening, monitoring, and tracking tools you need to understand your social media data. ICUC can deliver social media intelligence.
You could ask audiences what they want, but when it comes to social media—showing is more powerful than telling. ICUC can become your eyes and ears online, with a global team of over 600 social media experts. We help you understand real-time sentiment so you can truly understand your customer.
You can’t rely on an one-size-fits-all message for every kind of fan. ICUC uses social listening to crawl the entire social web to find out what motivates your audience. We help you engage audiences you’ve never been able to access before.
ICUC helps you keep more of your marketing budget, by acting as an extension of your social media team. We have a global team of over 600 experts working in every time zone. We represent your brand online so you can focus on the things that matter.
Your customers exist in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.